Saturday, August 31, 2019

What Is The Significance Of Sssi Status Environmental Sciences Essay

The intent of this site is to measure the feasibleness of the reintroduction of preservation graze as a direction option for Odiham Common, Hampshire. It presents an overview of the Common, provides an penetration into other UK sites where preservation graze is taking topographic point, reviews possible biodiversity impacts, croping governments and the practical challenges of environmental direction of a multipurpose site where there is considerable resistance to graze. A personal position will be presented refering preservation graze, giving a balanced overview of the position, home ground and preservation concerns, whilst recognizing recreational and entree demands. The issue is presented in an accessible manner for a assortment of stakeholders including: occupants, Walkers, Equus caballus riders, Canis familiaris Walkers and local groups. To inform and act upon those opposed to conservation croping about its benefits and the possibility of a partial, well-managed reintroduction.East of England Grazing ForumRepresented by industry and preservation organic structures to turn to undergrazing and grassland direction. hypertext transfer protocol: //www.grazingforum.co.uk/ Hampshire County Council ( Hampshire Heathland Project ) Local authorities undertaking integrating graze as a signifier of direction. hypertext transfer protocol: //www3.hants.gov.uk/biodiversity/environment-biodiversity-landmanagement/heathland.htmHealth and Safety ExecutiveCattle and public entree in England and Wales counsel. hypertext transfer protocol: //www.hse.gov.uk/pubns/ais17ew.pdfNatural EnglandGovernment adviser on the natural environment supplying practical advice and guaranting sustainable stewardship – grants and funding information. hypertext transfer protocol: //www.naturalengland.org.uk/grantsfunding/findagrant/default.aspxBenefits on environmentFigure 13: Tormentil ( Potentilla erecta ) is the exclusive pollen beginning for the Oligolectic bee ( Andrena tarsata ) which requires sufficient flowers to last. The Hampshire and Isle of Wight Wildlife Trust with experience of preservation croping maintain that it is good as farm animal consume immature trees supplying unwooded countries for rare species ; droppings available for insects ; stalwart strains digest unsmooth flora and churn up land for wildflower seeds to colonize and insects to burrow17/22. An independent study of UK cattle-grazed forests ( FAQs ) indicates that croping supports nature preservation and enhances biodiversity as low denseness graze reduces dominant workss and Pteridium esculentum, and creates regeneration niches for a wider assortment of flora, invertebrates and birds. The study revealed that at 83 % of sites the aims of croping were fulfilled, and where this was non the instance it was attributable to inappropriate carrying densenesss or presence of other big herbivores4. These indorsements and studies reflect experience of croping across a scope of home grounds by a assortment of administrations, and indicate that appropriate graze can be adapted to accommodate most state of affairss. The tabular array below gives a favorable contemplation of croping in comparing with other direction options5.Case surveies and adviceThe undermentioned instance surveies and croping administrations have been selected as they address different issues and show the potency of preservation graze as an environmentally sustainable option. Hook Common: a local site grazed by common mans ‘ animate beings. Fencing restored with Gatess to protect entree. Horse riders, ramblers and locals consulted during implementation22. Sheffield Wildlife Trust: similar contention environing the recreational impact. Grazing was successfully introduced under the undermentioned guidelines: no bulls or cattles with calves ; Canis familiariss and Equus caballuss introduced to cattle offsite ; information about the principle behind graze ; independent impact and hazard appraisals. The populace appreciated the presence of cowss and the nexus to farming23. Petersham Meadows ( National Trust ) : free scope croping herd popular with locals and protected by the Petersham Trust. Moveable electric fence installed but opposed because of the ocular impact, uneven graze and as no old struggles experienced24-25. Hazeley Heath: similar home ground and SSSI position. A feasibleness survey suggests croping as the preferable option and covers the wildlife impact, croping government, entree issues and public perceptions5. Wessex Conservation Grazing: manage a scope of sites and supply a sustainable graze government to run into wildlife preservation aims and regulations26. Forestry Commission Scotland: Woodland Grazing Toolbox – advice and information on optimal degree of croping to heighten biodiversity and safeguard cultural heritage21. Dartmoor Pony Heritage Trust: provides appraisal, monitoring, preparation and suited ponies for preservation graze. Tor View Moor is an illustration of the immediate impact and betterment of flora structure27-28. Croping Animals Undertaking: aids croping directors with sustainable land direction systems and bringing of biodiversity targets29.DecisionSupport for preservation graze appears to be chiefly from preservation bureaus and associated administrations and the benefits are obliging. However, many factors including unsuitable fence, entree issues, hazards from farm animal and intuitions of outside intercession can take away from the virtues of croping. Consideration of preservation croping hence requires dialogue of the associated environmental, societal and political issues to achieve preservation and recreational aims. Successful graze undertakings elsewhere indicate that preservation graze is a feasible option in many state of affairss and can be adapted as site specific solutions. Further tests at Odiham Common alongside professional aid, ongoing appraisal, participatory direction procedures and job resolution are pre-requisites to measure and re-introduce preservation graze in this country.Consultation and communicatingCommunication and audience methods would ease execution of preservation graze to prosecute and include the public in treatment, planning and execution. Liaison with croping direction administrations is recommended on appropriate graze governments to run into aims, habitat suitableness and turn toing struggles of involvement and objections30. The Council ‘s purposes of informing the local community through meetings, newssheets, consultative and ‘friends ‘ groups would be valuable for all parties, every bit good as involvement yearss and encouraging local voluntary involvement7/30.Frequently Asked Questions ( FAQs )What is the significance of SSSI position?Sites of Particular Scientific Interest preserve valuable wildlife and geological sites and supply legal protection. Natural England notify, buttocks and supervise the status of sites. SSSIs provide cultural, modulating and purveying ecosystem services37-38. Back: [ [ The home ground of Odiham Common ] ] hypertext transfer protocol: //www.sssi.naturalengland.org.uk/Special/sssi/index.cfmWhat information does the Survey of Cattle-Grazed Woodlands supply?The study was conducted at 105 sites by site directors and visits and covered: intent of graze, carrying governments and seasons, strains, cowss behaviour, tree regeneration, croping force per unit area, shoping penchants and flora. Reasons for graze: nature preservation or agribusiness production with the differences due to set down ownership4.AdministrationThe Common has been recorded as a common grazing land since 1280 and registered as common land since 193612. The freehold of the Common passed to the Council ‘s predecessor in 19452. Common rights are registered under the Commons Registration Regulations 1968 and include proviso for graze, with regular graze by common mans ‘ farm animal until the mid twentieth century7/12. The Commons Act 2006 aims for more sustainable direction by common mans and landowners12. The Secretary of State and local authorization have responsibility to farther preservation and enhancement2.Croping tests and applications1998 Application by Hart District Council for consent to fence northeast country for croping for a 5 twelvemonth experimental period granted. It was dumbly wooded but parts were cleared by coppicing and felling2/7. 1998 Council entered into a Country Stewardship Agreement implementing an sanctioned direction program with grants for fence, coppicing and croping endorsed by English Nature2. 1999-2000 Grazing by ponies and farm animal with electric fencing around the southern hayfield and forest graze by cowss during early summer4. Due to high rainfall and pes and oral cavity disease, the full ecological benefits non realised. The inspector ‘s appraisal was that the experimental period was excessively short2. 2002-2003 Hart District Council applied for consent to fence the common on a lasting footing to ease grazing7. An enquiry rejected the application for damaging consequence on visual aspect and entree and inconclusive benefit to nature preservation. Extension of period for impermanent fence advised2/12.Croping indorsementsHampshire and Isle of Wight Trust: graze provides a mosaic of flora growing and structural diversity17. With experience in pull offing wood grazing lands they consider that rare home ground saving is dependent upon grazing2. National Trust: graze indispensable and the lone option that will reconstruct and sustainably keep wood grazing land and cultural graze heritage. Hay cropping requires wake croping to keep biological diversity18-19. RSPB: recommend low strength graze for heathland with rare genteelness birds, and back it for most cases5. Royal Agricultural Society of England: croping a cost effectual, natural and efficient direction system for biodiversity preservation, and farm animal can add to the populace ‘s grasp of a site20. Forestry Commission Scotland: graze improves woodland regeneration, biodiversity and cultural heritage21. Stakeholders who are non to the full supportive conclude that betterment is necessary and suggest croping tests on little areas19.Expostulations to preservation grazeThose opposing croping include locals, Equus caballus riders, Canis familiaris Walkers, Odiham Parish Council. Odiham Common Preservation Society and occupants ‘ associations2. Reasons for resistance include tree clearance cut downing home grounds, of import trees and the noise barrier to busy roads2. Cattle are deemed to be a menace to Walkers, Canis familiariss and route users and do rutting of waies and marshy ground2. There is more resistance to fencing than croping as it restricts public rights of manner and entree to woodland and split meadows19. Fencing has besides been considered a move towards managed and de-registered common2. It is claimed that historical graze was non that extended ; the Common was good run before the SSSI imposed ; the experimental strategy insufficient ; and fiscal motive a factor in its reintroduction2. Alternate options are besides available such as hay meadows2.EvidenceThe Inspector ‘s Report ( 2003 ) rejected the application for lasting fence as no baseline ecological study conducted prior to croping, no grounds of old croping being a success, entree troubles, over-felling, waterlogged land ( H2O tabular array rise due to removal of trees ) and harm to trails2. Those opposed to croping on the Common refer to debasement and struggle between animate beings and prosaic entree at other local sites ( Bastley Heath, North Warnborough ) 18. These issues are of import and must be taken into consideration for future tests or reintroduction.PreparationAn appraisal of site conditions, public usage, rights of manner and suited stock are the first phases of execution. Before a grazing test or lasting reintroduction commences, a croping test license must be obtained and permission granted for fencing common land from the Secretary of State for the Environment. Whils t lasting margin fence and shepherding provide free scope graze and assistance handiness, impermanent fence is more appropriate and acceptable for this site10. Liability insurance is required31 and funding available from the English Nature Wildlife Enhancement Scheme and Countryside Stewardship Scheme5.ExecutionSuccessful execution requires adept counsel to fit strains with home ground demands and preservation objectives32. Hardy strains of farm animal ( Exmoor ponies or Galloway cowss ) at low denseness for the forest, and cowss, ponies or sheep for the hayfields are recommended in the Council ‘s bill of exchange plan10. The consideration of continuance and timing33 of croping to accommodate the stock and flora and monitoring and motion of stock necessity to forestall overgrazing34. Croping force per unit area and carrying denseness should be less for nature preservation state of affairss and higher for scrub control and bar of regeneration as tree regeneration and sapling denseness diminution with increased grazing4. Initial clearance of forest in readying for farm animal and rotational scalloped cutting of forest borders for wildlife re-colonisation is advisable13. To understate struggles between stock and worlds, Canis familiariss and Equus caballuss, the off-site preparation of stock and instruction to cover with contact with animate beings can be implemented23/35. Information on preservation graze, entree paths and exigency contact and electric fence marks are public consciousness requirements35. The continual appraisal of impacts and ecological recording with possible voluntary aid is critical to supervise attainment of marks.OptionsAt times croping may take away from other biodiversity aims ( e.g. seedling regeneration ) or turn out unsuitable for the conditions36. Other options such as mowing and mechanical clearance may be preferred or at least until farther tests are conducted.DrumheadThe undertaking covers the environmental direction options for Odiham Common concentrating on the possible reintroduction of preservation graze. The site contains rare home grounds and species and is a designated Site of Special Scientific Interest present ly at risk1. The Common is capable to ordinances that involve a responsibility to farther preservation enhancement2, and historical administration and graze tests lay the foundations for future determinations. There are struggles over entree rights which undermine recreational precedences that need to be addressed in croping programs.Benefits of preservation grazeConservation graze is the resurgence of a traditional land direction method which conserves and enhances biodiversity to counter the loss of home grounds and species caused by intensification of agriculture3. A assortment of preservation and associated administrations endorse graze and these sentiments are substantiated by local and national surveies.Resistance and challengesLocal expostulation to croping on the Common consists of resistance to fence, loss of trees, menaces from cowss, direction rights and the result of recent croping trials2.Management options and instance surveiesCase surveies and counsel from croping adm inistrations demonstrate the possible benefits for preservation in different contexts and cover public entree, fencing issues, croping schemes and public perceptual experiences. Surveies at other croping sites reveal that preservation aims are attained and croping comparisons favorably to other direction options4-5. Successful reintroduction requires a participatory procedure of audience and communicating in add-on to readying and practical execution steps suited to cultural and preservation aims. In decision, the feasibleness of successful preservation croping solutions is dependent upon monitoring, tests and run intoing legitimate concerns with feasible solutions.DiversionOdiham Common has multiple recreational chances including: guided walks, drives, walking, cultural and historical involvement such as the Hunting Lodge, a picturesque lake and wildlife. Proposed hereafter usage includes orienteering, usage by young person groups and older people, and improved environmental instru ction initiatives7. The preservation croping scheme demands to be appropriate for the hereafter usage of the site so that it remains accessible and balances wildlife precedences with diversion and instruction.The home ground of Odiham CommonOdiham Common is located in North Hampshire ‘s Lowland Heath Character Area consisting wood grazing land and meadows12. It is one of the few illustrations of wood grazing land outside the New Forest and a Site of Special Scientific Interest ( SSSI ) ( FAQs ) hosting rare vegetations and zoologies including ancient forest index species1. A recent entomological study reveals that much of the forest is badly overgrown. The decrease in canopy screen from storm harm and tree clearance without croping leads to development of birch undercover at the disbursal of more desirable forest land vegetations and zoologies which is restricted by deficiency of light13. The SSSI position of the wood grazing land ( Unit 2 ) is ‘unfavourable retrieving ‘ with deficit of unfastened infinite and structural diverseness, veteran trees under force per unit area from environing trees, and lessening in species diversity14-15. A suited graze and cutting government to better this status is recommended16. The Common ‘s southern hayfields have historically been grazed, although non for many old ages apart from recent tests. Without a suited signifier of direction, coarser grasses, brambles, chaparral and trees dominate taking to the loss of flower, insect and bird diverseness. Natural England urge wake croping following cutting in late summer/autumn7/16. The Council, as site proprietor, has a responsibility to farther preservation and sweetening of vegetations, zoologies and geological features2.The undertaking issueConservation graze is a traditional signifier of direction sing a resurgence as a sustainable method of conserving and bettering biodiversity. It is promoted by administrations such as Natural England but can be perceived as a agency of enforcing their ain aims without sufficient consideration of local precedences, habitat suitableness and entree. The direction of Odiham Common has been raised in Odiham Society newssheets with mention to the Council ‘s Management Plan, its recreational and preservation demands and the combative issue of the reintroduction of grazing6-7. The undertaking intent is to turn to the preservation benefits and unfavorable judgments of croping for Odiham Common. It will use instance surveies, studies and direction methods provided by croping specializers to measure the usage of preservation graze as a sustainable method of heightening home ground and biodiversity. The issue encompasses a scope of environmental concerns including: preservation, biodiversity, land direction, ecosystem equilibrium, administration, sustainability and the societal dimensions of environmentalWhat is preservation croping?Historical graze has been instrumental in the development of semi-natural habitats8. Traditional signifiers of agribusiness have produced ecosystems rich in biodiversity with complex interactions between croping animate being and works life ; nevertheless, modern intensive agriculture has reduced this variety3. Conservation graze is a method of grassland and wood grazing land direction, leting rarer workss, invertebrates, little mammals and birds to diversify8. Mechanical methods of land direction clearance can be excessively drastic, cut downing the handiness of suited home ground to enable wildlife to go on to boom. For illustration, hay hayfields that are cut support fewer insects compared with grazed grazing lands which give all twelvemonth unit of ammunition flowering9. Grazing is environmentally sustainable as it reduces the demand for mechanical clearance of scrub10. Conservation croping enables species to re-establish as flora is removed more bit by bit. It promotes species-rich home grounds and maintains biodiversity, construction and composing every bit good as openness and entree by stamp downing harsh grasses and woody plants11. Cattle treading the forest or hayfield land create niches enabling seeds to germinate11.

Friday, August 30, 2019

Republica Himalayan Science Fair

REPUBLICA KATHMANDU, Jan 11: Himalayan Club de Scientia, an independent science club of Himalayan White House International College in New Baneshwor is organizing Himalayan Science Fair 2011. The event is taking place on January 28 and 29 from 10 am to 4:30 pm inside the college premise. Mukul Dhakal, Program Coordinator of the science exhibition and a grade 12 science student, shared, â€Å"We are organizing this nationwide science exhibition so that the students can get a platform where they will get to expose their talents.This way students who have learned science theoretically, will also get to experience it practically. † Dhakal further informed that the program is entirely a student program and is the first of its kind nationwide inter-college science exhibition where students from +2 or equivalent can participate and show their talents. The program also includes seminars, cultural programs, food festival, education fair and gaming competitions. Students participating f rom outside the Kathmandu valley will be provided room and board from January 27 to January 30.Sarin Raj Pokharel, Finance Director of the HICSCI club and a grade 12 science student, said, â€Å"Our club used to organize many events in which only the students from our college could participate. So for the first time we are independently organizing a nationwide mega event where everyone can participate and get an exposure to the practical aspects of science. † â€Å"The main reason behind organizing this event is to find and promote junior scientists. Since the demand of science and technology seems to be growing, we thought it is good to start from the college level itself in order to foster young talents,† he said.He further informed that after successfully organizing the 1st valley-wide inter-college science exhibition in 2009 where 28 colleges had participated, this year HICSCI stepped forward to organize the 1st nationwide science exhibition. â€Å"We expect 30 te ams from within the valley and 20 from outside. The event is being judged by science professors from Tribhuvan University. The first prize is Rs 25,000, second Rs 15,000 and third Rs 10,000,† informed Pokhrel. Those students and youth organizations interested to participate in the exhibition must register their team for the fair latest by Jan 20.

Managing Human Resources in H&SC Essay

Rules and regulations: Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the College. Please see your student handbook for further details of what is / isn’t plagiarism. Coursework Regulations 1 You are required to submit your coursework on-line through online e-learning system http://stponline.org.uk. Detailed information about this  is available in the student handbook submission 2 Details of submission procedures and penalty fees can be obtained from Academic Administration or the general student handbook. 3 Late coursework will be accepted by Academic Admin Office and marked according to the guidelines given in your Student Handbook for this year. 4 If you need an extension (even for one day) for a valid reason, you must request one, using a coursework extension request form available from the Academic Admin Office. Do not ask the lecturers responsible for the course – they are not authorised to award an extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick. 5 General guidelines for submission of coursework: a All work must be word-processed and must be of â€Å"good† standard. b Document margins shall not be more than 2.5cm or less than 1.5cm c Font size in the range of 11 to 14 points distributed to including headings and body text. Preferred typeface to be of a common standard such as Arial or Times New Roman for the main text. d Any computer files generated such as program code (software), graphic files that form part of the course work must be submitted either online with the documentation. e The copy of the course work submitted may not be returned to you after marking and you are advised to have your personal copy for your reference. f All work completed, including any software constructed may not be used for any purpose other than the purpose of intended study without prior written permission from St Patrick’s International College. Outcomes and assessment requirements Outcomes Assessment criteria for pass To achieve each outcome a learner must demonstrate the ability to: LO1 Understand processes for recruiting individuals to work in health and social care 1.1 Explain the factors to be considered when planning the recruitment of individuals to work in health and social care 1.2 Explain how relevant legislative and policy frameworks of the home country influence the selection, recruitment and employment of individuals 1.3 Evaluate different approaches that may be used to ensure the selection of the best individuals for work in health and social care LO2 Understand strategies for building effective teams for working in health and social care 2.1 Explain theories of how individuals interact in groups in relation to the types of teams that work in health and social care 2.2 Evaluate approaches that may be used to develop effective team working in health and social care LO3 Understand systems for monitoring and promoting the development of individuals working in health and social care 3.1 Explain ways in which the performance of individuals working in health and social care can be monitored 3.2 Assess how individual training and development needs can be identified 3.3 Analyse different strategies for promoting the continuing development of individuals in the health and social care workplace LO4 Understand approaches for managing people working in health and social care. 4.1 Explain theories of leadership that apply to the health and social care workplace 4.2 Analyse how working relationships may be managed 4.3 Evaluate how own development has been influenced by management approaches encountered in own experience. Case Scenario – St – Patrick’s Nursing Home You have recently been appointed as a trainee Human Resources Officer at  St-Patrick’s Nursing Home located in central London. During the first formal meeting with the Board of Directors you were told about the recent expansion of the nursing home by your HR Director. You were also informed about the various problems that St Patrick’s Nursing Home have been experiencing, such as the high rate of employee turnover(caused by low pay, poor working conditions, long hours, not enough benefits or a negative atmosphere from management, fixed/inflexible contracts; inadequate salaries; recruitment based on favoritismetc.). Alsocomplaints from residents and families about the quality of care, and staff errors due toInsufficient knowledge or application of clinical-care standards and protocols; lack ofguidelines; inadequate supervisionthat compromised the safety and efficiency of care. The HR Director is under pressure to increase staff retention in order to reduce future traini ng and recruitment costs. She believes that the current recruitment and selection policies of St-Patrick’s Nursing Home are partly responsible for the turnover problem. The HR Director also suggested that care workers’ performance, satisfaction and commitment to the organisation depend on collaborative team-working. She mentioned that staff members were often blamed for not communicating important messages to one another whilst on shift, not handing over effectively at the end of their shift, and coming to work â€Å"just to do their shift and go home†. As part of your job, you are required to ensure that the recruitment planning and selection approaches are used effectively and that the relevant legislative and policy framework of the home country are implemented during this process; andprepare a comprehensive and appropriate Performance Evaluation Plan for all of the employees working in your organisation; also you should to make some recommendations on the types of training nursing staff will require considering their current level of competence and future development requirements. At the end of the training, the employees will acquire the knowledge and skills to enable them apply the core standards set by the Care Quality Commission. You have been asked by your boss to arrange a training session for the care staff in order to enlighten them about the techniques and leadership skills that you have used and applied over the period of time in managing and leading people at the workplace, and which they can apply to their roles. You r training session also needs to educate them about the relevance and application of different  leadership theories in leading people and managing relationships with peers and subordinates. Finally, make them aware how you have been continuously updating your knowledge and developing yourself throughout, and what the benefits of ‘investing in yourself’ were. A grand party would be organizedby your HR director praising all your hard work and achievements you would have accomplished in a short span of time working at St-Patrick’s Nursing Home. More information can be accessed from the following websites: www.CQC.org.uk., www.legislation.gov.uk, www.acas.org.uk, www.cipd.co.uk Assignment: Based on the scenario above you are required to complete an ESSAY of 3,000 words (this is an indicative word limit).You should refer to the assessment criteria and the relevant unit content, when preparing your evidence of assessment. The essay is formed of the following four sections below which relate to the learning outcomes. Learning Outcome 1 (1.1, 1.2, 1.3) 1.1 Explain the factors that need to be considered when planning the recruitment of individuals to work at St-Patrick’s Nursing Home. (M1) 1.2 Explain how relevant legislative and policy frameworks of the home country influence the selection, recruitment and employment of individuals to work in St-Patrick’s Nursing Home(M1 and D1) 1.3 Evaluate the different approaches that may be used to ensure the selection of the best individuals, and make recommendations for St-Patrick’s Nursing Home (M1 and D1) Learning Outcome 2 (2.1, 2.2) 2.1 Explain the theories of how individuals interact in groups in relation to the types of teams that work in health and social care (M2 and D2) 2.2 Evaluate the approaches that may be used by staff at different levels to develop and promote effective team working at St-Patrick’s Nursing Home (M2 and D2) Learning Outcome 3 (3.1, 3.2, 3.3,) 3.1 Explain the ways in which the performance of individuals working in health and social care can be appraised(M3 and D3) 3.2 Assess of how individual training and development needs can be identified at St-Patrick’s Nursing Home (M3 and D3) 3.3 Analyse the different strategies for promoting the continuing development of individuals in the health and social care workplace (M3 and D3) Learning Outcome 4 (4.1, 4.2, 4.3,) 4.1 Explain theories of leadership that apply to the health and social care workplace (M2 and D2) 4.2 Analyse how working relationships may be managed at St-Patrick’s Nursing Home (M3) 4.3Evaluate how your own development has been influenced by management approaches that you encountered in your own experience (M3 and D3) Formative Submission How and why will formative assessment take place? Formative assessment will take place to advise you on your progress within the term (during 4th and 8th week) and the ways in which you could improve before the final (summative) submission. The feedback is for your benefit and is not part of your final grade for the unit. Formative feedback may however not be as detailed as the final feedback you receive, and may be in verbal and/or written form (at the teacher’s discretion). You will be asked to submit your work for formative feedbackin electronic form to your teacher or as hard copy, to which you will receive verbal and/or written feedback. Final (Summative) Submission You need to submit all of the documents relating to your final assignment covering all learning outcomes i.e. LO1, LO2, LO3 and LO4 via stponline.co.uk on or before 12TH April 2014 latest by 23:55. Merit Descriptors Indicative characteristics Contextualised Indicative characteristics (All the characteristics need to be achieved) M1 Identify and apply strategies to find appropriate solutions Complex problems with more than one variable have beenexplored. Has demonstrated an understanding of therelevant legislation and policies framework of the home country andknowledge of the different approachesthat may be used to ensure the selection of the best individuals to work in health and social careLO 1.1 1.2,1.3 M2 Select/design and apply appropriate methods/techniques The application of relevant theories, techniques and methods, and also justifying all sources of information. Has shown the understanding of the Leadership and team theories and applied them by developing the effective team and workingrelations.LO2.1,2.2,LO4.1 M3 Present and communicate appropriate findings The appropriate structure and approach has been used Has identified the appropriate method of performance appraisal and evaluated the correct staff training and development needsLO3.1, 3.2 Distinction Descriptors Indicative characteristics Contextualised Indicative characteristics (All the characteristics need to be achieved) D1 Use critical reflection to evaluate own work and justify valid conclusions Conclusions have been arrived at through synthesis of ideas and have been justified Has critically evaluated their work and drawn conclusions with justification on how the conclusions were arrived at in relation to the different approaches used to ensure the selection of the best individuals for work in health and social careLO 1.3 D2 Take responsibility of managing and organising activities Independent thinking has been demonstrated and all activities have been managed. Has applied the different leadership and team theories for team management and workingrelationships.LO4.1 4.2 D3 Demonstrate convergent/lateral/creative thinking Self-evaluation has taken place. Has critically evaluatedhow their own development has been influenced by management approaches. LO4.3

Thursday, August 29, 2019

9.Is gambling an irrational form of consumption Essay

9.Is gambling an irrational form of consumption - Essay Example Johnson et al. (1999, p.19) tried to identify the taxation provisions that refer to gambling in UK and came to the conclusion that ‘betting-shop gamblers in the UK face a tax on gambling of 10%, but have the choice of paying the tax either at the time of wager or on any return on a successful bet; more than 18% of bets appear to be placed by gamblers who choose to pay tax on the return.’. The above study focuses on a particular aspect of gambling, the taxation. However, gambling is not only part of the national economy. It is mainly a human activity that needs to be explored as of its reasons. In the literature, gambling has been related with the consumption; it is stated by many theorists and researchers (the relevant views are presented in the sections that follow) that gambling is rather an ‘irrational’ form of consumption. The validity of this assumption will be proved through the analysis that is made in the paragraphs that follow. Gambling should be characterized as the activity of spending money on various types of games that offer the chance of profit (the monetary amount spent in gambling is less from the amount expected to be received). The level of the money spent on gambling and the chances for achieving a specific profit are depended on the terms and the conditions of each game. Through the years, gambling has been expanded in the Internet. Regarding this issue, the study of Brindley (1999, p.281) showed that ‘gambling via interactive technology is already underpinned by two recent changes in consumer behaviour: first, increasing familiarisation with interactive technology and second, by changes in the way the gambling market operates; the synergy between marketing gambling and technology will transform the production and consumption of gambling’. In other words, the characteristics of gambling are expected to be changed continuously following the trends of the

Wednesday, August 28, 2019

Reading Journal Essay Example | Topics and Well Written Essays - 500 words - 2

Reading Journal - Essay Example The ecological and social disaster did not fix itself to Punjab. In Wrangal, Andhra Pradesh, farmers are committing suicide. Traditionally, farmers in the region grew paddy, millets, and pulses. However, seed companies lured farmers to adopt cotton farming by portraying them as more profitable. Seed merchants referred to the hybrid cottonseeds as white gold supposed to turn farmers into millionaires. Instead, farmers became paupers (Shiva, 2000). The merchants are attempting to introduce genetically engineered seeds thought to be more productive than hybrid cottonseeds. However, genetically engineered cottonseeds increase ecological and costs risks. They need more water and thus have lead to deep tube wells drillings, which have consequently caused water famine in India. Unlike the previous crops, the new crops require a lot of water. Due to the difficulties caused by the introduction of new crops, Shiva thinks that a sustainable development is not achievable under globalization. Development ought to be regional based and not based on global demands. For her, globalization has led to unforgivable and brutal impact on the poor forced to feed the world. The rich variety and sustainable systems of food production were destroyed in an attempt to increase food production. Various and rich sources of nutrition were eliminated. In the industrial fisheries and industrial agriculture, nutrition per acre is low. Instead, the form of fisheries and agriculture encourage production of a single crop or product per area. Therefore, they lead to high yield of a single product or crop and consequently a low output of diverse products or crops. In her article, Shiva targets policy and decision makers. In her eighth paragraph, she points out the need to reevaluate the development founded on globalization because it has negatively affected the poor. According to

Tuesday, August 27, 2019

Political Science Essay Example | Topics and Well Written Essays - 2750 words

Political Science - Essay Example This includes the pattern of Supreme Court’s rulings, its tendencies towards the over rulings, the cases for it that have been taken to court, along with certain states and their municipal courts allowing the same sex marriage. The paper would also look into the interracial marriages and the patterns being followed by the higher Courts towards it, along with the response of state, senate and other legislative and regulative entities. Keywords: Same Sex marriage, Supreme Court, interracial marriage, Legal considerations Striking analogy: The movers of the bill and movement for same sex marriage draw a relationship with the inter racial marriages which were equally denied in the earlier days, their statements are defended by facts and data from past to the present based on the percentage of people permitted and the percentage and exact number of people who are enrolled in a different race based marriage. This paper will make use of the research papers, and literature reviews by following the proceedings as they have taken place in recent pasts along with an overall historic tracing of how the entire event has unfolded and what has been the response of state pillars from time to time. Interracial Marriage: Historical proceedings over interracial marriages: Inter racial marriages were an issue and non practicing term till the middle of 20th century. One prime example in this regard was seen in 1950s when Richard and Mildred were denied the right to wedlock based on their racial affiliations and differences. The dynamics of inter racial marriage changed in 1967 when the Supreme Court granted permission to inter racial marriages. Hence a co relation and analogy is being drawn between the two forms of matrimonial relationship. Defining of the term marriage in context of inter racial marriage: According to the proponents of the movement of same sex marriage, the inter racial marriage didn’t lead to changing of definition of marriage, in the same manner th e same sex marriage does not lead or require changing the definition, and thereby there is no conclusive need for obstruction in its approval. Over period of time, these concepts have totally changed, the interracial marriage trends are on the rise in United States, and according to a finding, one in ten marriages are that of couples hailing from totally different backgrounds. This is seen as over 25 percent increase in the trend the last decade. This is leading to the multi dimensional shape of the society as a whole. As of present standing over 4.8 million (Bell) weddings are between different races, and this figure has risen by multiple proportions in less than four to five decades, comparing to the times when they were not approved by the state. Cultural significance of Inter racial marriages: The inter racial marriages have led to pluralistic society concept with more tolerance and acceptance towards one another. A co relation between inter racial marriages and Gay marriages: A ccording to a find

Monday, August 26, 2019

The Smartest Kids in the World; Amanda Ripley Essay

The Smartest Kids in the World; Amanda Ripley - Essay Example The Trends in International Mathematics and Science Study (TIMS) is another education policy that mainly focuses on less work problems and more on the subject specific knowledge and the skills that the school teaches the student during the learning process. Trends in International Mathematics and Science Study is a policy that does not concern whether the student can be able to apply their scientific and mathematical knowledge in the real life situation while Program on International Student Assessment has no concern in either measuring the student’s skill needed to succeed in their college education nor to engage in technical professions. Therefore, schools use both policies in their education system as they complement each other and will improve the educational outcome in schools (Ripley, 2013). According to Ripley (2013) Korea, Finland and Poland employ PISE as the education policy in their schools and this kind of system is seen as the reason behind their production of some of the best students in the world. This system brings out the argument that, tracking students, that is placing the kids in gifted classes at an early age so that they can be able to know what exactly their career holds for them, tends to diminish the learning process in schools boosting inequality to places where it was implemented. It is said when this kind of education system is applied, the students who were in the higher performing classes began to think of themselves as less gifted hence lowering their self esteem while surprisingly those in the lower performing classes in this kind of education policy developed a positive mentality about themselves in turn building on their self esteem.

Sunday, August 25, 2019

Literature for Research - Impact of diabetes among the lebanese Essay

Literature for Research - Impact of diabetes among the lebanese community in sydney - Essay Example In 2004-05, 3.6% of the Australian population, approximately 700,000 persons, reported that they had diabetes. This figure has gone up. The estimated number of Australians with diabetes will be 1.23 million by the year 2010. Statistics show that the prevalence of diabetes is higher among people born overseas compared with people born in Australia (AIHW 2003). ABS data shows that in 2004-05, among persons born overseas, rates of diabetes were highest for persons born in Southern and Central Asia (8.7%), North Africa and the Middle East (6.6%), South East Asia (5.7%) and Southern and Eastern Europe (4.9%) (after adjusting for age differences). By comparison, the rate of diabetes for persons born in Australia was 3.3% (ABS 2006). The increasing cases of diabetes amongst Lebanese people are also a cause of worry. Sydney is host to a large number of Lebanese people, migrated to the country, hence the city, in search of better job opportunities living standards. There are many studies indicating increased prevalence of diabetes mellitus in these families. These have been ascribed to hereditary factors, food habits, prevalence of metabolic syndrome, and increased consanguinity over many generations (Abou-Daoud, 1969). Acculturation is a social phenomenon where family values tend to play important roles, and social and cultural factors related to the immigrant race determine the patterns of acceptance or resistance of newer cultural norms (Bhugra, 2004). This means community, family and social life will have an important impact of the disease on the family and quality of life of the individual (Dept Human Services (Vic), 2004). Diabetes in any population is associated with increased mortality, morbidity, economic , cultural, and social impacts on the person, family, relations, and the community (Zalloua, 2003). Therefore exploration into these factors can discover the qualitative indicators that are

Saturday, August 24, 2019

Battle of Leipzig Research Paper Example | Topics and Well Written Essays - 4250 words

Battle of Leipzig - Research Paper Example It was the largest armed conflict in history during that time, a conflict which eventually led to the downfall of Napoleon. It highlights a significant point in Napoleon’s plans to take over Europe, a plan which would was later prevented by the united efforts of the European nations. This paper shall now discuss and analyze the Battle of Leipzig based on the nine principles of war which include unity of command, surprise, security, simplicity, objective, offensive, mass, economy of force, and maneuver. These principles shall be used to establish their manner of application in the battle, including the consequences of these applications. Body When the Russian army as well as the harsh winter caused Napoleon’s defeat in 1812, the Europeans felt that peace would soon be seen in their lands after almost a decade of persistent warfare2. However, Napoleon was persistent in his efforts at warfare. When Napoleon returned to France from Russia, he quickly rebuilt and strengthene d his army, even recruiting teenagers and young men. Veterans filled in and strengthened the military ranks. In the early months of 1813, he advanced towards Germany, planning to vanquish each military unit in the region, and recruit the survivors3. On the other hand, Europe’s leaders were wary about entering alliances with each other because they considered each other to be either current or future enemies. Karl von Metternich, the foreign minister of Austria believed that he would not be able to successfully fend off France and its military strength. He then started to call for a coalition of nations against Napoleon. Finally, Prussia, Russia, Sweden, Great Britain, and other smaller European nations agreed to form an alliance with Austria to fight their common enemy. Napoleon discounted such alliance and surged on towards Germany4. He was able to win some of the initial skirmishes; however, he later realized that his new army and troops were not as experienced as the ones which fought in the battle in Russia. When he found out that troops were advancing on him from all directions, he negotiated a truce on the 4th of June, 1813, meeting with Metternich in order to establish a cordial agreement on the dispute. However, even with the favorable options given to him, Napoleon refused to accept the terms of the truce5. While negotiations were taking place, reinforcements were added for both sides; in August, the truce ended and war commenced yet again. The Allied forces persisted in driving Napoleon out of their territories; and Napoleon’s forces steadily grew exhausted6. Another offensive by the Allied forces was launched in September, with France winning several small skirmishes, but the French were driven back to Leipzig by October. Napoleon had about 170,000 troops covering the town, but the Allied forces outnumbered them. On October 13, 1813, Napoleon later left a portion of his army in the north to battle the Prussians and to attempt to break Russian and Austrian forces in the south. By nightfall, no major gains by any of the combatants were gained7. The armed conflict raged on for days and Napoleon could not cope with the larger Allied troops; and the odds against him was exacerbated when the Swedish Army joined the Allied forces. Napoleon tried to negotiate another truce, but was rebuffed by the Allied forces. Napoleon and his troops started to withdraw westward by crossing the Elster Bridge through a stone bridge. This stone bridge soon proved to be the downfall of many of Napoleon’s troops as many of them died while crossing and defending the bridge8. Napoleon retreated as a defeated general to Paris, leaving behind about 60,000 troops dead, wounded, or captured by the Allied f

Friday, August 23, 2019

To What Extent Was Truman's Decision to Drop the Atomic Bomb Justified Research Paper

To What Extent Was Truman's Decision to Drop the Atomic Bomb Justified - Research Paper Example The first atomic bomb was dropped over Hiroshima by a B-29 war craft on august 6 1945, resulting in the destruction of the city and instant deaths of over 90,000 people. It is still not clear why japan hesitated in surrendering after the damage and carnage in Hiroshima as the Truman administration did not give them much time to respond. On august 9 1945, the second atomic bomb was dropped over Nagasaki, a secondary target, to avoid poor visibility due to bad weather in Kokura, the primary target. The bombing of Nagasaki resulted in over 60,000 instant deaths. The Truman administration was planning on further attacks, but japan surrendered 5 days after Nagasaki bombing. These actions exposed Truman to sharp criticism, with many people referring to the bombings as barbaric. The main aim of this report is to use various primary and secondary sources to determine the level to which Truman’s actions were justified. Primary sources include official documents, eyewitness accounts and excerpts from harry Truman’s speeches and diaries, and secondary sources include textbooks and journal articles supporting or opposing Truman’s actions. ... In any case, the American public was getting weary of war and Truman wanted to conclude it to prevent the countless deaths that were happening at the hands of the Japanese2. In addition, Truman was not enjoying the public perception that he was too soft on the Japanese3. Russia had the intentions of taking over the Japanese territory and something had to be done about it; and Truman figured that the United States had to show its power to the world to prevent the Soviet Union from emerging as the world’s super power4. Truman thought that if Russia gained any more power than it had, then it would resort to enforcement, spread and strengthening of communism5. The atomic bombs seemed to be the ideal tool to show America's superiority over the Soviet Union; and Truman showed the Soviet Union that he had the bombs and was ready to use them6. Japan only acted as a demonstration board since the United States was neither in good terms with japan, nor with the soviet union. However, Tru man did not expect to cause deaths of innocent civilians, in fact, he believed that the two cities he ordered bombed were military bases7. In addition, Japan, USSR, and Germany were developing nuclear weapons; it was only a matter of the country that could use theirs first, which was mainly the reason why the United States joined hands with Canada and United Kingdom to pursue the Manhattan project8. To avoid the possibility of a nuclear war, Truman decided to use the means at his disposal to instill fear to the other countries developing the weapons. The other reason cited for Truman's use of the atomic bombs was to end the war as quickly as possible so that he could save countless of lives, including American9, Japanese, and

Thursday, August 22, 2019

Public health international perceptives Essay Example | Topics and Well Written Essays - 4000 words

Public health international perceptives - Essay Example The foundation of public health as advanced by the Canadian government and societies agitate for a healthy society and its people; under the Ottawa charter for health promotion, health promotion is defined as the continuous effort to achieve health for the society. This effort supersedes the basic desires of making health information available to the public, and involves the empowerment of citizens to control their health and to work towards improving their health. In the promotion of public health, the Canadian government has ensured continuous focus on the entire population and sub-populations that may share health problem or concerns. This is based under the ‘population of interest’ and the ‘population at risk’ policy (Taske et al, 2005). In the implementation of the public health promotion program, the Canadian government has established bodies that conduct annual and regular assessments of the health status of the entire population. This is carried out through a community health assessment process facilitated by community health organizations and workers. Public health also has major determinants that must consider in any program that seeks to promote and raise the standards of public health. The public health agency of Canada has a broad classification of health determinants that provides guidance to any process that seeks to uplift the health of the population. The health contributing factors include the income and social status of the population and the presence of social support networks; in addition, education and literacy level of the population are parameters of public health. The social environment, employment status, physical environment and personal health practices are also important health determinants that shape any public health promotion program in the country (Hills, 2004). Primary prevention of new infections is an important public health variable that must also be considered before initiating any health promotion programs. This is well defined and coordinated in Canada under the public health promotion acts. In primary prevention, the source of the infection is dealt with well before any threat of infection is reported. This prevents any infection from occurring and helps in the reduction of health and social inequalities in the society. The development of public health across the world was a continual process that was facilitated majorly by the high level of new diseases that were affecting the entire population. Diseases such as tuberculosis, sexually transmitted infections, HIV/AIDS and a number of other highly contagious diseases necessitated the intervention of different governments. The development of public health in Canada occurred in a well coordinated and progressive manner necessitated again by the high emergence of new infections and endemics. The country today has legal bodies that are mandated to ensure the promotion health and the prevention of diseases (ACPHHS, 2005). The co untry has a number of measures that it has adopted over the years to ensure public health promotion and development in the country. To achieve the mandates set forward for these institutions, the public health sectors of Canada have also initiated a number of partnership programs aimed towards ensuring the high cost of maintaining a healthy society and country is shared. The major players

Liberty and the Pursuit of the Tuth Essay Example for Free

Liberty and the Pursuit of the Tuth Essay Liberty and the Pursuit of the Truth In my essay I’ll direct my efforts to write about the thing that holds the American society together which is their values. Values are very important because all our actions based on them. I’ll address the importance of liberty and the pursuit of the truth. Liberty is defined as equality, state of being free or having freedom of choice. Sometimes our freedom can be limited because of the government policies. We shouldn’t just follow whatever the government addresses without thinking deeply about our options because sometimes they can lead us to a dead-end road. We should follow our instincts, and essence. Government responsibility to provide our needs and protect our right but sometimes that is not the case, they might direct us to the wrong way â€Å"They think that, if that they should resist, the remedy would be worse than the evil. But it’s the fault of the government itself that the remedy is worse than evil† Henry David Thoreau, Civil Disobedience. Liberty gives us the freedom to say no that what make it very important. Around 1962 our society suffered from a dysfunction because of the unequal rights caused by the segregation between black and white and the lack of liberation. Martin Luther King Jr. peaceful stood up for liberty and equal civil rights. He had a dream that blacks and whites could sit on the table of the brotherhood and that will give all of us a quality life â€Å"I have a dream that one day this nation will rise up and live out the true meaning of its creed† Martin Luther King Jr. , I have a dream. Because of liberty now our society rose up and gave everyone equal rights. The fidelity meaning is based on fact or reality as you can experiences the same result constantly. Scientists did a lot of discoveries that were true because they stood for all of the challenges but they still didn’t accomplished the complete truth, as Adler Mortimer mentioned in the Pursuit of the Truth about scientist and mathematician experiments that these are matters of a taste rather than of the truth. Life is evolving and people looking for the complete truth and if we found the complete truth there is no point of life. We don’t have a reason to get up every morning to go to work, read, and explore. We will never reach the complete truth so life can evolves. Life will continue because we all have a goal to know the complete truth, and we will not accomplish that â€Å"the complete realization of the ideal that is the goal –the whole truth and nothing but the truth—will never be achieved in any stretch of time† Adler Mortimer, Pursuit of the Truth. The pursuit of truth give us a motivation to survive. The pursuit of the truth leads us to a realization of the differences between the native home and being immigrant or slave. People realized the true meaning of their homes. Even though you might be poor but at least you will not be segregated â€Å"The Scotch and the Irish might have lived in their own country perhaps as poor, but enjoying more civil advantages† Hector St. Jean de Crevecoeur What is an American. Liberty and the pursuit of the truth brought our society to a great position of equality and motivation to keep looking for more in life. They are very important in order for us to live a fair life and have a functioning society for now and the next generations.

Wednesday, August 21, 2019

Humanism and Marxist Theory in Geography

Humanism and Marxist Theory in Geography Humanism and Marxist Theory in Geography; how it differs from Positivism. Philosophical ways of knowing cannot be avoided when research is being conducted in geography. Philosophy is used as a way communication between what we know and how we know it. It helps put into context and justify answers regarding research questions; therefore it is used widely throughout geography (Aitken and Valentine, 2006). Up until the 1950s, geography was in actual fact detailed in nature, as it examined patterns and processes, usually on a regional bias, when trying to understand specific places (Aitken and valentine, 2006). However after the 1950s, numerous geographers such as Schaefer started â€Å"to argue that geographical research needed to become more scientific in nature† (Schaefer, 1953). It was then that Comte (1798-1857) formed the theory of positivism (Kitchin and Tate, 2013). Unwin (1992) noted that Comte used the â€Å"term ‘positive’ to refer to the actual, the certain, the exact, the useful and the relative rather than the imaginary, the undecided, the imprecise, the vain and the absolute† (Unwin, 1992). In Comte’s positivism he stated that the formulation of theories should be experimented by and proven using certain methods that provide â€Å"society with knowledge so that speculation could be avoided† (Kitchin and Tate, 2013). In Geography, positivism was implemented so that the principles of science could be applied to geographic understanding (Aitken and Valentine, 2006). â€Å"The positivist approach requires experience to be verified rather than just simply presented as fact† (Johnston, 1986a) and there are various versions of positivism. Positivism can be separated into two methods of thought: logical positivism regarding verification and critical rationalism which regards falsification (Kitchin and Tate, 2013). â€Å"Logical positivism was first developed by the Vienna Circle in the 1920s and 1930s† (Holt-Jensen, 1988) but Schaefer supported the development of a logical positivist approach within geography. Critical rationalism was developed by Karl Popper as a different method than logical positivism. Popper disputed that the validity of a law did not relay upon how many times it was examined or proven, but instead relies on whether it can be falsified (Kitchin and Tate, 2013). Popperà ¢â‚¬â„¢s approach of critical rationalism was highly criticised (Sayer, 1992) and therefore many human geographers have not adopted his theory (Gregory, 1986b). Within geography positivism is closely connected with quantitative methodologies which came about in the late 1950s after geography was involved in a quantitative uprising; as geographers wanted to â€Å"replace description with explanation, individual understanding with general laws, and interpretation with prediction† (Unwin, 1992). Consequently, in the 1970s the implementation of positivism came under attack with new modes of explanation being established as a reaction to positivisms growing use in geography. However, quantitative methodologies are not just used by positivists and the use of these methods does not ensure a piece of research positivistic in nature. It is in fact the implementation of the hidden fundamentals of impartiality and explicit logic (Kitchin and Tate, 2013). Humanistic geography was one of two key 1970s rational developments that formed out of a discontent with positivism (Aitken and Valentine, 2006). â€Å"The second was regarding social purpose and politics that took its most coherent form in Marxism† (Harvey, 1973). Humanistic geography illustrates the significance of individuals’ experiences, beliefs and attitudes when constructing opinions that we make and in our engagement with the world. The importance within humanistic geography has regarded â€Å"exposing meaning, values and interpretations in order to incorporate a more complex understanding of human reality into geography† (Aitken and Valentine, 2006). Humanism believes that humanity acquires a common excellence, and that this excellence is evident in human individuals, human interests, and human works. â€Å"Humanism elaborates this dogma of human dignity in four important ways: metaphysical humanism, topical humanism, methodological humanism, and philanthropic humanism† (Smith, 2009). The particular focal point in humanistic geography is the topic of conflict between other methods that require â€Å"emphasizing how individuals’ choices are forced by social structures such as Marx’s capitalism, and with this have attempted to tease out the complex relationship between agencies and structure† (Aitken and Valentine, 2006). Humanists presuppose that humans are intricate beings that do not essentially act in ways that are easy to represent. Therefore in relation to geographical research, humanistic geographers â€Å"proposed the adoption of geographical enquiry that was sensitive to capturing the complex lives of people through in-depth, qualitative studies† (Aitken and Valentine, 2006). Though methodological humanist is typically antipositivist, coincidentally in this sense the word humanist may very often be strongly linked to positivism and science when conducting geographical research (Smith, 2009). This is because many humanists state to be unbiased and impartial, with their research having no social position, a lot like positivists (Kitchin and Tate, 2013). Therefore positivism and scientific views were seen as the logical part of humanistic evaluations that purely provide qualitative data in which quantitative classification can be built (Aitken and Valentine, 2006). Humanists stated that the experimental scientist may be able to explain the objective world, and even human consciousness (Smith, 2009). On the other hand the positivist tries to â€Å"objectively study conditions using empirical measures; whereas humanists place more emphasis on subjective experiences, values and opinions and this is where conflict began (Kitchin and Tate, 2013)† therefore humanists believe that it is only them, using the humanistic tools of understanding, explanation and critical analysis, can expect to ‘understand’ the impartial world and human consciousness as they appear (Smith, 2009). Also according to the new humanistic geographers, positivist geographers dehumanized individuals by stating that they were passive agents of social, psychological, and economic forces. These forces, according to positivists, caused individuals to act in expected ways, and a growing and logical society seeks to control individual manners indirectly, through modulation of these forces. â€Å"As well as this it was argued that positivism not acknowledge people’s beliefs, values, opinions, feelings and so on, in shaping everyday geographies† (Aitken and Valentine, 2006).Therefore, against this view a different image was raised by humanistic geographers, which involved individuals deliberately acting on the base of reason that they considered where in the â€Å"light of their own intentions, interests, and values† (Smith, 2009). All in all, humanistic geographers insist that humans are free, decision-making beings, â€Å"in part because this fit more closely to the first-person perspective of the humanities, but also because it gave them reason to hope that people could choose to change† (Smith, 2009) and in this sense humanism is very much linked to Marxism in geography. Marxists approaches within geography arose at roughly the same time as humanistic approaches, and likewise was a reaction in opposition to the growth of positivism within geography. â€Å"Humanistic approaches criticized positivism because of its disregard of human agency, whereas Marxists argued that it failed to recognise the effects of social, economic and political structures in creating spatial patterns† (Cloke et al., 1991; Kitchin and Tate, 2013). Further, Marxism suggested that positivism limited examination to how things really seemed to be, rather than allowing for how they might be under different social circumstances and how it did not take into account of processes of originality and independence among individuals (Cloke et al., 1991). The Marxist geographers’ purpose was to bring some of the opinions and examination of Marxism into geographical thought. Marxism itself existed as theory since its development by Karl Marx in the 19th century (Johnston et al., 2000) but until the 1970s it had not been significant in geography (Cloke et al., 1991). Marxist geography talks in terms of ‘modes of production’ such as feudalism, capitalism and socialism. Marxism largely targets the capitalist mode of production and recognizes the need for a constant flow of capital with profit as its main purpose. â€Å"In order to do this Marxists suggest that we need to consider how conditions might be under difficult social conditions to highlight how society operates (Kitchin and Tate, 2013)† and also that there must be a constant growth of the value of products produced in order for this flow of capital to be maintained and thus lead to ‘economic growth’. Marxist geography was also interested in how under different social circumstances geographies alter and wanted to have an involvement towards these changes and thus did not just suggest the cause of geographical patterns that lay within capitalist socio-economic systems. â€Å"Marxist geography was therefore not just about understanding the world but also about changing it† (Harvey, 1985b). Undeniably change is significant to the Marxist theory and Marxist geography now assumes that conditions continuously change rather than assuming economic conditions remain constant when decisions are made (Holloway et al., 2003). As seen throughout this essay, positivism has been widely criticized for a number of reasons, and therefore led to the development of humanism and Marxism. However these two have also had certain criticisms. For instance, Marxism was criticized for the ethnocentric nature, for the passive role administered to its individuals, for its obsession with class and industry and its abandonment of environmental issues. Whereas critics found humanism to be a â€Å"diffuse target, that emphasized the relatively neglected tie of geography to the humanities and the ideals of liberal education† (Entrikin, 2001). Even with these criticisms for some geographers the only way to tackle issues in positivism is to turn to radical theories such as Marxism and due to the fact that this generation seems to be more interested in â€Å"esthetics, human values, and ‘lifestyle’ than with social ‘laws’ that a humanistic approach may prove more congenial to the coming generatio n† (Smith, 2009). Despite the criticism towards the positivist reasoning, implicit positivism is still used strongly within human geography (Aitken and Valentine, 2006).

Tuesday, August 20, 2019

Impact of Maori Identity on Healthcare

Impact of Maori Identity on Healthcare 2. The principles of kawanatanga and tinorangatiratanga and its impact on the delivery of effective healthcare services. a.) tino rangatiratanga and Maori self-determination over health Since the signing of the Treaty of Waitangi in 1840, there have been problems within the Maori community. For instance, majority of the Maori chiefs were deprived of sustaining the power to rule community. With this big issue, it influences the delivery of effective healthcare services to the Maori people. There were Maori people who became a health practitioner during the early years. Some of them became a doctor. One of the Maori pioneers in the promotion of health is Maui Pomare. He became a successful doctor and a good example of a health leader. During his time, he vigilantly promote health by sharing his knowledge to his people. He gave suggestions and ideas to his native people so they can have a better way of healthy living. For example, he promoted proper hygiene and good sanitation. He also encouraged them to improve and maintain a good environment and safe water supply. Maori self-determination over health is an excellent way on how they really want to improve their way of living. It is basically a way of how to deal independently with tough situations so they can survive with the ever changing world. They promote a good and effective system that will suit to their needs of their native people (Maori). One good example is during 2010, a group of Maori health practitioner (nurses) who made an initiative in providing health care support to a community of native Maori and became successful due to the assistance that they received from the government. As mentioned above, the Treaty of Waitangi has a big impact on how the government deals with the Maori people. The Tino rangatiratanga, which means full authority of the Maori chieftains over their lands, villages and treasured things, has been a big issue until now. For the past years, the Maori people received less support from the government. Their cry for reforms were neglected. In terms of receiving effective healthcare services, the Maori people receive less. Aside from that, there are more Maori people who are poor, less educated, receive low salary, and a lower life expectancy than the non-Maori. In my opinion, the delivery of effective healthcare services will be attained if the government will allow the Maori people to participate in the decision making and planning of healthcare services for the Maori people. It will be good if they will be able to find a way to solve the issues relating to the Tino rangatiratanga of the Maori people. In addition, it will be helpful if the non-Maori will support activities and plan to help the Maori community receives a better healthcare services. b.) impact of Maori identity, beliefs, values and practices on healthcare practice The Maori identity changes as the years go by. Since their first interaction with the Europeans during 19th century until the present day, they continue to adapt to the system headed by the crown. During the early years, Maori people experienced prejudice. They were not treated fairly by the government. There are few educated Maori due to lack of support system from the government. During 1960s, there were Maori who were against the government. Many activist was formed in order to get the attention of the government. In the 1970s, they started to gain attention from the government, and there was a gradual progress of health care practice in Maori community. Despite the improvement in health care, until now the Maori has a poor healthcare practice. One of the contributing factors for this is their low educational attainment. A good evidence of this is that they have the highest death rate among other people living in New Zealand. In addition, for the Maori, a tattoo on a face is impor tant for them. It is a part of their identity. By understanding and respecting them, they can be given a better health care management. Maori belief has a huge impact on healthcare practice. Majority of the Maori people believe on many gods. They worship idols and other non-living things. Maori believes that if they were sick, the gods are punishing them. Instead of seeking help from a doctor they will go to their religious leaders. As a result, there is high death rate among Maori people than the non-Maori. Maori values and practices are associated with status (mana), restriction/protection (tapu), and revenge/ maintenance of balance (utu). This values and practices affect the healthcare practice by causing some conflicts and misunderstanding with the healthcare provider. As a result, Maori people tends to break the treatment plan created by the healthcare provider which leads to poor treatment outcome. It is vital to recognize the identity, beliefs, values and practices of the Maori in the aspect of healthcare practice. Recognition by the healthcare provider of Maori identity, beliefs, values and practices has a big impact on healthcare practice. Government actions on fulfilling the principles of the Treaty of Waitangi will help to initiate improvements on healthcare practice for Maori people. c.) impact of healthcare provider’s own culture, history, attitudes and life experiences on Maori consumers The healthcare provider’s own culture, history, attitudes and life experiences has a big impact on Maori consumers. This is evident on the studies conducted by various groups of the past years that focused on Maori health issues. According to the different health statistics, Maori has the highest rate of death among the different people living in New Zealand. The causes are related to misunderstanding, discrimination, mistrust, and non-recognition of identity of Maori. This is basically due to the differences between the groups of people that have lived together, the Maori and the non-Maori. Different programs have been implemented by the government to aid the Maori people to receive a good quality of health service from various healthcare providers. Some health sectors, like the Nursing Council of New Zealand, have made guidelines for nursing education for giving the nurses a view and knowledge on identifying barriers that must be eliminated in giving care for the Maori consumers. Non Maori (pakeha) healthcare provider’s culture, history, attitudes and life experiences are different from the Maori. The populace of New Zealand composed of people who come from different parts of the globe and they can have different beliefs and traditions. Because of their differences, it can be difficult to give proper healthcare needs of consumers. It is necessary for the healthcare provider (pakeha) to recognize that the Maori consumers are diverse. If not recognized, healthcare provider will give a poor healthcare service to the Maori consumers. An example is, if a Non Maori received a bad experience from a healthcare provider, the next time he wishes to seek help from a healthcare provider, he will still seek help to the same healthcare provider. On the other hand, many Maori consumers, if they received a news that one of them have a bad experience from a certain healthcare provider, they will be discouraged and instead of seeking help for their poor health condition , they will just go to their elders for help. Recognizing that the Maori consumers are diverse will also help promote understanding, trust, and respect that are necessary for building a good relationship. All in all, understanding the Maori people is necessary to become a good healthcare provider. Health support programs must continue to strive and work hand in hand with the Maori to achieve a successful outcome.

Monday, August 19, 2019

3 Lessons Learned Bird Sings :: essays research papers

Many people in the world have troubles. Lie Marguerite there are many who have troubles. Though we always get saved by our elders and without them we would be scrap metal, but like most elders, Mrs. Flower in the book “I know Why the Caged Bird Sings,'; help out this troubled person by teaching her 3 lessons about way of life.   Ã‚  Ã‚  Ã‚  Ã‚  The troubled person Marguerite has a trouble that she can’t speak because she got assaulted 5 years ago. It is awful that a stranger raped a young person at age 8. Marguerite has to have felt very bad and got a shock, and also because of the assault she hasn’t spoken for 5 years. What kinds of friends does she have? What would people think about her? But because Mrs. Flower taught her why to speak, it looks like she is finally going to speak again like most people.   Ã‚  Ã‚  Ã‚  Ã‚  Also because of the assault Marguerite has doesn’t done 2 other things in her life, one of them were to tolerate people. She probably never tolerated strangers even though it never said. How would a person have any friends if they can’t tolerate any stranger. She is being very mean, you could say to a person who wants to be her friend. But of course she won’t let him/her be her friend because she can’t tolerate any stranger. It is not right to take out your anger on somebody else, but we all understand why.   Ã‚  Ã‚  Ã‚  Ã‚  The 3rd thing that the assault had changed her life with was “mother wit.'; Mother wit is common sense. Marguerite of course did not have any common sense because she never used to talk. But if she had talked, she first would not have learned any lesson from Mrs. Flower, because each of them tie in to each other. An other person who wasn’t very good at teaching this common sense was her granny. She always used to harass her.

Sunday, August 18, 2019

The novel The Adventures of Huckleberry Finn, written by Samuel L. Essa

The novel The Adventures of Huckleberry Finn, written by Samuel L. Clemens, whose pen name was Mark Twain, presents the evils of southern societies during the pre-Civil War period in America. The novel The Adventures of Huckleberry Finn, written by Samuel L. Clemens, whose pen name was Mark Twain, presents the evils of southern societies during the pre-Civil War period in America. Clemens, a well-respected author, "began writing The Adventures of Huckleberry Finn in 1876 and, after several stops and starts, completed it in 1883" (19). This novel revolves around the theme of slavery versus freedom, and was published at a time when most southern landowners still "owned" slaves. Huck Finn is a novel that incorporates the struggles of a young boy, Huck Finn, with that of a cruel, careless world, on his travel down the Mississippi River in attempt at finding his own identity. In this essay, I will present textual evidence that proves that the Seven Deadly Sins are directly associated with the types of evil in the novel, making Huck's world one of violence, terror, and death. The Seven Deadly Sins will be discussed according to their significance throughout the novel, beginning with: 1.) Pride; 2.) Avarice and Sloth; 3.) Gluttony and Wrath; and 4.) Envy and Lust. Clemens' main character, Huck Finn, experiences a great deal of violence throughout the novel as a direct result of the most significant Deadly Sin, Pride. Huck's father, Pap, is a drunkard who continuously exemplifies the sin of Pride. Pap finds extreme Pride in the "white man" with the legality of slavery. An example of his Pride is seen when an inebriated Pap verbally attacks free blacks in the States. He states, "It was 'lection day, and I was... ...usion, the Seven Deadly Sins of Pride, Avarice, Sloth, Gluttony, Wrath, Envy, and Lust are significant in the novel with making Huck's world full of violence and death. The deadly sins committed throughout the work produce an undesirable life for society, and much less for a child of Huck's age. The wondrous adventure that Huck assumes he will take on at the beginning of the novel, becomes no match to the evils that the young boy will view on his journey. The Seven Deadly Sins are all directly linked to the evils that Huck experiences. Huck's eventful, yet horrific adventure becomes the base for which he is forced into manhood. The Adventures of Huckleberry Finn takes the audience from "the endless summer of childhood pleasures.", found in Clemens' The Adventures of Tom Sawyer to the "violence, terror, and death that lurk at the edges of the village"(19).

Saturday, August 17, 2019

Assess the usefulness of social action theories in the study of society Essay

Social action theories are known as micro theories which take a bottom-up approach to studying society; they look at how individuals within society interact with each other. There are many forms of social action theories, the main ones being symbolic interactionism, phenomenology and ethnomethodology. They are all based on the work of Max Weber, a sociologist, who acknowledged that structural factors can shape our behaviour but individuals do have reasons for their actions. He used this to explain why people behave in the way in which they do within society. Weber saw four types of actions which are commonly committed within society; rational, this includes logical plans which are used to achieve goals, traditional-customary behaviour, this is behaviour which is traditional and has always been done; he also saw affectual actions, this includes an emotion associated with an action and value-rational actions, this is behaviour which is seen as logical by an individual. Weber’s discovery of these actions can therefore be seen as useful in the study of society. Weber discovered these actions by using his concept of verstehan, a deeper understanding. However, some sociologists have criticised him as they argue that verstehan cannot be accomplished as it is not possible to see thing in the way that others see them, leaving sociologists to question whether Weber’s social action theory is useful in the study of society. Social action theories have also been referred to as interactionism as they aim to explain day-to-day interactions between individuals within society. G. H Mead came up with the idea of interactionism and argued that the self is ‘a social construction arising out of social experience’. This is because, according to Mead, social situations are what influence the way in we act and behave. He claims that we develop a sense of self as a child and this allows us to see ourselves in the way in which other people see us; we act and behave in certain ways depending on the circumstances which we are in. Mead also claimed that we have a number of different selves which we turn into when we are in certain situations; i. e. we may have one self for the work place and another self for home life. Mead concluded that society is like a stage, in which we are all ‘actors’. Mead’s theory if interactionism is useful in the study of society as it explains why people behave in different ways in certain situations. Mead argues that the social context of a situation is what influences our behaviour, humans use symbols, in the form of language and facial expressions, to communicate, he also argued that humans and animals differ as reasons behind humans’ actions are thought through and not instinctive, unlike those of animals’. However, it has been argued that not all action is meaningful, as Weber’s category of traditional action suggests that much action is performed unconsciously and may have little meaning. Therefore, mead’s idea of interactionism cannot be seen as an appropriate theory to use when studying society. Blumer, a sociologist, who elaborated on Mead’s concept of the self – ‘I’ and ‘me’ – stated that there were three principles about actions and behaviours within social situations. He argued that our actions are the result of situations and events and they have reasons. The reasons behind our actions are negotiable and changeable, so they’re not fixed. Our interpretation of a situation is what gives it meaning. Blumer’s three principles can therefore be used in the study of society. However, it has been argued that his principles cannot explain the consistent patterns which we see in people’s behaviours. This therefore leaves many sociologists to question whether Blumer’s principles can be used to study society. Labelling theory has also been used to apply the interactionist theory to society; the theory, like Mead, emphasises the importance of symbols and situations in which they are used. The main interactionist concepts are the definition of the situation – if we believe in something then it could affect the way in which we behave. The looking glass –self – this was created by Cooley who argues that we see ourselves in a way in which we think others see us. These concepts have been useful in explaining why people act in certain ways in certain situations; therefore, the labelling theory is effective in the study of society. Overall, in conclusion, there are many different social action theories which can be used in the study of society, however, not all of them can be applied to all individuals.

Case Study on Cost Efficiency

Introduction It is not easy to compete in the market today. Rising prices, shifting fuel rates, global competition, varying labor rates around the world, and spiraling health insurance costs have made cost control a moving target. Sometimes it seems that a company gets one set of expenses under control, and in the meantime, another area of the company begins experiencing cost overruns. It is a never ending battle to maintain company profitability. The importance of cost efficiency programs within a company cannot be overstated.Companies that are losing money, need to increase profits, or must become more competitive need to cut expenses in order to succeed. Knowing how to implement effective cost reduction strategies can be the determining factor in the survival of a business. Every organization strives to reduce cost and accomplishment of work at minimum resources to gain maximum output and financial performance. Cost efficiency is a measure of the level of resources used to create a given level of product value.How much resources are being used to create an optimum and defined level of outcomes need to work out to determine the cost of resources and cost of ultimate output it brings in existence. Company can offer lower price product for its customer benefits or can provide more features for the same price of product. While allocating Budget Company would like to maintain same level of service provisions and quality but at reduced cost and try to earn profit as much as it can. Objectives of the subject †¢ To study the concept of cost efficiency. †¢ To study importance cost efficiency. To study consequences of cost inefficiency. †¢ To study the case study on cost efficiency with reference to Google purchase Motorola mobility. Research methodology The information for the present study is collected through secondary sources i. e. from books, journal, magazines, internet, etc. Limitation of the study- The information for the present study is collec ted through secondary source no primary source is used. Organization’s Profile Google History of Google Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California.While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites. They called this new technology Page Rank, where a website's relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site. A small search engine called â€Å"Rank Dex† from IDD Information Services designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking.The technology in Rank Dex would be patented and used later when Li founded Baidu in China. Page and Brin originally nicknamed their new search engine â₠¬Å"Back Rub†, because the system checked back links to estimate the importance of a site. Eventually, they changed the name to Google, originating from a misspelling of the word â€Å"googol†, the number one followed by one hundred zeros, which was picked to signify that the search engine wants to provide large quantities of information for people. Originally, Google ran under theStanford University website, with the domains google. stanford. edu and z. stanford. edu. The domain name for Google was registered on September 15, 1997 and the company was incorporated on September 4, 1998. It was based in a friend’s garage in California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee. In May 2011, the number of monthly unique visitors to Google surpassed 1 billion for the first time, an 8. 4 percent increase from May 2010 (931 million). Mission of Google Google Inc. s an American multinational corporation which provides Internet-r elated products and services, including Internet search, cloud computing, software and advertising technologies. Advertising revenues from Ad Words generate almost all of the company's profits. Google is a global technology leader which focuses on improving the ways people connect with information relative to the industry Internet and Computer software. The company mission is to organize the world’s information and make it universally accessible and useful.Its product lines include Search Advertising, Display Advertising, Mobile Advertising, Tools for Publishers, Local, and Enterprise. Google has became one of the most recognized brand in the world and achieved Market Share of 65. 5% (May 2011) in Search Engine Business. Google became the 4th largest technology company in USA. Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine. The company offers online productivity software including email, an office suite, and social networking.Google's products extend to the desktop as well, with applications for web browsing, organizing & editing photos, and instant messaging. Google leads the development of the Android mobile operating system, as well as the Google Chrome OS browser-only operating system, found on specialized net books called Chrome books. Google has been estimated to run over one million servers in data centers around the world and process over one billion search requests and about twenty-four peta bytes of user-generated data every day. As of September 2009 Alexa listed the main U. S. focused google. com site as the Internet's most visited website, and numerous international Google sites as being in the top hundred, as well as several other Google-owned sites such as YouTube, Blogger and Orkut. Google also ranks number two in the BrandZ brand equity database. The dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship. Google’s Organizational Structure According to Fortune and All Business magazines, Google is the fourth-most admired company in the United States.Google was also listed as the top company to work for in both 2007 and 2008. The main reason for this employee admiration is Google’s cross-functional organizational structure, which the company maintains though stellar leadership and innovative management techniques. Motorola History of Motorola Paul V. Galvin and his brother, Joseph E. Galvin, purchase a battery eliminator business in Chicago. In September 1928 they named the company Galvin Manufacturing Corporation. Galvin Manufacturing Corporation's first product they develop is a battery eliminator which allows electronic devices to run on electricity rather than batter.The name Motorola was given to Galvin’s first car stereo. ‘Motor’ stands for car and ‘ola’ stands for sound. From 1936 onward s, Galvin production lines dominate by manufacturing radios for cars and receivers up to 1947 where they produce their first television and the company name changes from Galvin Manufacturing Corporation to Motorola but then continue manufacturing communications mediums. In 1967, Motorola expands into the following countries: Australia, Canada, France, Hong Kong, Israel, Italy, Japan, Malaysia, Mexico, Puerto Rico, South Korea, Taiwan, the United Kingdom and West Germany.In 1969, Motorola starts to supply the National American Space Agency (NASA) with radio equipment so astronauhts can communicate with their Earthly bases. The first man on the moon, Neil Armstrong communicated with Earth whilst on the Moon using a Motorola Radio. In 2000 Motorola and General Instrument Corporation merged to enhance their services and in 2001 Motorola introduces the Motorola v60 phone the world first metal mobile phone which is available on the cellular networks GSM, TDMA and CDMA. In 2002 Motorola de veloped released a GPS chip that could be installed into consumer electronics to enable location positioning.Also Motorola released a 3G which is transmitted over CDMA network. Finally, Motorola releases the Cross-Technology PoC product line that enables subscribers to have â€Å"push-to-talk† connectivity across and between GPRS, CDMA2000 1X, and WiFi networks and Motorola releases Ojo Personal Video Phone. Ojo promises broadband connectivity and a video phone that doesn’t break up which is commonly known with video phones. Mission of Motorola Motorola wants to make phone chargers to strap onto millions of owners' bikes in emerging nations because mobile phones are often the only type of phone they own.For many people in those countries, he said, a mobile phone is often the first interaction with a computer or the Internet. Globally and locally, Motorola's mission is to make everything mobile: communication, music, photos, Internet, television. And especially putting content wherever customers want it. Chris White from Motorola's multimedia experience department discussed what Zander called the two biggest customer frustrations: getting music onto a mobile phone and getting pictures off of it. Motorola has partnered with Microsoft to bring DRM technology to its phones.Users will be able to download music from a variety of online music stores into Windows Media Player. Songs can then be dragged, dropped and synched with the phone. In regard to photos, Motorola's new Rizr Z6 phone will have a 2-megapixel camera whose pictures can be sent wirelessly over Bluetooth to a Kodak EasyShare printer. Organizational structure of Motorola The company adopts a more flat organizational structure compared to Nokia and Ericsson and grants more authority to the second level management.Within divisions, the Vice Presidents of the respective segments are authorized to adopt the ideal organizational pattern as an example, matrix approach for new product development divisions/departments, whereas a line or staff structure for production area. The company favors interdepartmental and cross functional teaming of employees and also adopts employee empowerments schemes to make good the lacunae in organizational structure, caused due to centralization of functions. The flat organization of Motorola enables the implementations of management decisions at a faster rate.Concept of cost efficiency Definition of cost efficiency â€Å"Efficiency is the ratio of output to input. A system is cost efficient if, relative to another system, its output cost less per unit of input. A system increases its cost efficiency when it maintains output with less than proportionate increase in input. Efficiency is divided into 2 parts, they are- allocative efficiency and x-efficiency. Allocative efficiency is concerned with the allocation of given resources between alternative uses in ways that maximize social welfare.X-efficiency is concerned with producing more output without any change in the allocation of inputs. It therefore focuses on inefficiencies such as overstaffing and managerial waste†. The act of saving money by making a product or performing an activity in a better way is nothing but cost efficiency. Cost efficiency is a concept which is concerned with comparing different ways of achieving the same objective such that the most cost-effective choice will be the least costly of the alternatives being compared. Cost efficiency takes into account not only the price, but other factors too.Cost efficiency is more expensive at first but in the long run it will save money. This cost efficiency refers to the use of resources so as to maximize the production of goods and services. In accountancy, the cost is said more efficient than another (in relative terms) if it can provide more goods and services for society without using more resources. In absolute terms, a situation can be called efficient if: †¢ No additional output can be o btained without increasing the amount of inputs. †¢ Production proceeds at the lowest possible per-unit cost.These definitions of efficiency are not exactly equivalent, but they are all encompassed by the idea that a system is efficient if nothing more can be achieved given the resources available. The term cost efficiency is a situation in which an organization maximizes benefit and profit, while minimizing effort and expenditure. Maximization of efficiency is a balance between two extremes. Managed correctly, it reduces costs, waste, and duplication. The greater the efficiency, the more successful organization becomes.The organizations today attempt to be more customer-responsive than efficient in this sense, and the notion of such an ordered and impersonal efficiency has lost favor in an era when creativity and innovation are valued as a competitive advantage. A goal of media marketing that is aimed at minimizing advertising expenses incurred while maximizing product publici ty to a target market in terms of breadth and frequency of exposure. Maximizing cost efficiency in a marketing campaign is highly desirable for a business since the greatest product exposure is achieved for the least amount of financial investment.Importance of cost efficiency The importance of cost efficiency programs within a company cannot be overstated. Companies that are losing money, need to increase profits, or must become more competitive need to cut expenses in order to succeed. Knowing how to implement effective cost reduction strategies can be the determining factor in the survival of a business. Keeping a Competitive Advantage A good manager understands the importance of cost reduction to the health of a company. Bloated expense accounts can eat up profits quickly.A cost efficiency plan is one that focuses on lowering costs in every business activity. The activities vary by type of business but the concept of cost reduction and its efficiency does not vary. The importanc e of cost reduction and efficiency plans is related to the most common reasons why expenses must be cut in a business. †¢ Need for increased profits †¢ Improved competitive standing †¢ Preserve company resources †¢ Reduce waste †¢ Improved productivity It is not easy to compete in the market today.Rising prices, shifting fuel rates, global competition, varying labor rates around the world, and spiraling health insurance costs have made cost control a moving target. Sometimes it seems that a company gets one set of expenses under control, and in the meantime, another area of the company begins experiencing cost overruns. It is a never ending battle to maintain company profitability. Cost efficiency can be achieved utilizing different approaches. A company can: †¢ Reduce existing expenses †¢ Eliminate unnecessary expenses Modify business strategies which affect the types of business expenses †¢ Replace higher expenses with lower expenses for sam e items The importance of cost efficiency strategies cannot be understated, especially when a company is struggling to maintain profitability. Areas that can be reviewed for expense reductions include the following. †¢ Telecommunications †¢ Leases †¢ Materials †¢ Office supplies †¢ Maintenance costs †¢ Rent †¢ Utilities When a company must generate more cash as fast as possible, management will have to decide which costs can be most effectively reduced.If the reduction is needed quickly, expenses cut first will normally be those that are not fixed or directly tied to production. It is not a good idea to drastically reduce expenses that produce the company product or service without careful evaluation. If your company understands the importance of cost efficiency as a tool to increase profitability, the company will have a much better chance of remaining profitable no matter what stage of the economic cycle is occurring. That is because cost efficie ncy is an effective tool that can be responsive to a company's need. Managing expenses is just as important as managing revenue.A regular review of costs can prevent a company from wasting money resulting from ‘bad habits'. No matter whether it is good times or bad, the importance of cost efficiency strategies never changes. Consequences of cost inefficiencies The theory of inefficiency states that the distribution of resources between alternatives does not fit with consumer taste (perceptions of costs and benefits). For example, a company may have the lowest costs in â€Å"productive† terms, but the result may be inefficient in allocative terms because the â€Å"true† or social cost exceeds the price that consumers are willing to pay for an extra unit of the product.This is true, for example, if the firm produces pollution (see also external cost). Consumers would prefer that the firm and its competitors produce less of the product and charge a higher price, to internalize the external cost. Cost plays an important role in running of the business. Unfortunately, a business or a firm or an organization faces many problems due to improper use of cash held with them. In other word, it is also said as facing the consequences of cost inefficiency.Organizations have different range of problems than their larger counterparts, due to their inability to enjoy some of the same advantages in the marketplace. Most of these problems are due to revenue and cash-on-hand availability when the bills come due. But confronting these obstacles before they become a headache can help you to prevent them from becoming a major issue for your company through the study of cost efficiency. Following are the consequences faced by an organization:- Cash Flow The most important issue to any small business entrepreneur is cash flow.It does not help a small business to have a profitable upcoming quarter already signed on the dotted line, if the payroll for this Friday do es not have sufficient funds to pay your employees. Businesses which book revenue in advance, but do not realize the income for a period of months afterwards, must be especially careful with this timing. The future ledger may be showing nothing but green, but if the cash-on-hand dips into the red, a crisis may be coming sooner than your revenue can forestall it. Maintain lines of credit sufficient to keep your cash flow healthy as necessary, and keep a rainy day account if possible.Unforeseen Expenses Start-up companies and small businesses frequently run close to the bone and may be profitable only so long as unplanned events never occur. A retail store which clears $150,000 per year after expenses may seem to be in good shape, until a slip-and-fall lawsuit against the store awards the plaintiff $1. 3 million and there is no insurance coverage. Even smaller expenses, such as a one-time government levy on all businesses in a region, or a rise in the cost of goods, can cause a major change in the bottom line.Use your available credit when you need to tide over your short-term cash crunch, but keep a close eye on your long-term profitability to ensure that your overall liquidity is not threatened by the change in costs. Catastrophic Change A large corporation will probably survive the loss of a key executive to a debilitating injury or death, but these things frequently close small businesses when that person represents a large chunk of the available labor force–especially when the entrepreneur herself is that person. Likewise, a natural disaster or other major disruption can close a business for weeks or months.Whenever possible, have cash on hand and business policies to ensure that you will be able to reopen as soon as possible, or wether the temporary loss of a key employee, and then check your business plan to see if any of your prior assumptions have been changed by the new circumstances Once the organization identifies the sources of waste, and how much it is costing business, it should look at the most cost-effective way to reduce it. It's a good idea to focus initially on quick wins – things you can do immediately that will reduce waste almost instantly. You might also want to consider uick fixes – putting in place a temporary solution to a problem to give you time to design a more permanent answer. It is essential to give priority to cost improvements, as making a change to eliminate a problem might not always be cost-effective. The main focus should be on dealing with those problems which are most costly to the business because it will have the biggest impact on your profits. A case study Google purchase Motorola mobility About the Deal The Google, online giant on 15 August, 2011 made an announcement to buy Motorola Mobility, a maker of handsets and other electronic devices.Google Management Agreed to buy Motorola Mobility for $ 12. 5 billion. This is the largest  Ã‚  Ã‚   surprising acquisition by Google paying a premium of 63% to the 12th August, 2011 closing price ($40. 00 per share) of Motorola Mobility. The deal not only treated as a surprise, it will have a big impact on the mobile industry too. Motorola shareholders will get $40 a share in cash, the companies said in a statement today. That’s 63 percent more than Motorola Mobility’s closing price on the New York Stock Exchange on Aug. 12. Both boards have approved the takeover.This is a Vertical Merger (which companies at different places in a chain of products join together). Here, Hardware Client (Motorola) acquired by the Software Client (Google) Google expects to complete the transaction by early 2012. As recently as March, the deal was slowed to a crawl when the Chinese government expanded its investigation of the purchase. China finally cleared the deal this past weekend. Google had received approval for the deal from both the U. S. Department of Justice and the European Commission in February. The purchase also was approved by officials in Israel and Taiwan, leaving China as the last holdout.The purchase will help Google defend itself against various patent infringement lawsuits over the Android operating system, since Motorola has one of the smart-phone industry's largest patent libraries. Page also hailed the purchase as something that will allow Google to gain a bigger foothold in the mobile market. A Google phone running Android could be very marketable not only to consumers but to IT departments that need to outfit workers with mobile devices. Basically, owning both the handset hardware and the operating system could be a powerful combination that could drive Android adoption.Google has been working to expand its business into other hardware ventures. With Motorola, Google may be better able to push its way into the home entertainment market with its Google TV platform. In addition to being a world-renowned smart-phone maker, Motorola also is a major player in the home set-top b ox sector. Why Google plans to buy Motorola mobility? â€Å"Google is moving into hardware, which is very different from what they've done all along,† said Darren Hayes, a computer science professor at Pace University. â€Å"It's very difficult for a company to be able to be a successful software and hardware company.It worked for Apple to be in the hardware and software industries, but not all companies have been that successful. † Google's move toward Apple's close management of software and hardware signals a departure from its previous path and suggests Google may be dissatisfied with its current software licensing arrangements, which have led to the proliferation, but also fragmentation, of its Android mobile operating system. â€Å"Google is moving into hardware, which is very different from what they've done all along,† said Darren Hayes, a computer science professor at Pace University. It's very difficult for a company to be able to be a successful softw are and hardware company. It worked for Apple to be in the hardware and software industries, but not all companies have been that successful. † Google's move toward Apple's close management of software and hardware signals a departure from its previous path and suggests Google may be dissatisfied with its current software licensing arrangements, which have led to the proliferation, but also fragmentation, of its Android mobile operating system.Most directly, the deal marks a defensive maneuver in the high-stakes patent war that has pitted the world's largest technology companies against one another in dozens of drawn-out intellectual property (IP) disputes. Google CEO Larry Page framed the acquisition as a means to protect Google's Android mobile operating system against â€Å"anti-competitive threats† by shoring up his company's arsenal of patents.Analysts agree that Motorola's 17,000 patents and 7,500 patent applications are a major win for Google, which lacks a robus t portfolio of wireless patents relative to more established players and has been vulnerable to lawsuits from the likes of Apple, Microsoft and Oracle. Over forty lawsuits have been filed against Android, and ongoing patent disputes threaten to impose licensing fees on the software Google has given away to phone manufacturers for free, potentially jeopardizing Android's explosive growth. Google is a relatively new entrant in the mobile space and does not have a lot of mobile IP, so anything it can do to build up its IP in the wireless space will help reduce potential risk to the company from lawsuits in the future,† said Ovum analyst Nick Dillon. â€Å"If you look at Motorola's history and role in pioneering mobile communications from the very start, you'll see they have some really key patents that will be useful to Google. † Yet patents are only part of the story, experts say. The acquisition suggests that Google sees itself as unable to adequately compete in the mobi lity market without its own handset manufacturer.Google's bet is that having greater control over smartphone software and hardware will help it move beyond the desktop and beyond search. Owning Motorola will allow Google, more than ever before, to create mobile devices that satisfy the web giant's vision for what cellphones and tablets should be able to do. A new breed of Motorola smart-phones could be designed from the ground up to integrate Google products at every turn, from featuring the Google-plus social network to adding near field communication chips that allow cell-phones to be substituted for credit cards via Google Wallet.Fundamentally, Motorola offers Google a bridge from the digital to the physical world, and with it, a means of gaining valuable information about its users, such as their locations or what applications they use the most. Though Google said that it will continue to license its Android software, its mobile strategy will cease being at the mercy of third-pa rty handset manufacturers like HTC and Samsung. Instead, Google will able to dictate the price, distribution and features of its own line of devices. Google also stands to bolster its efforts to gain inroads into the living room by preading to TVs. Google TV, which was unveiled lat year but was unable to gain much traction, may stand a better chance when paired with Motorola's set-top box offerings. Until now, Google has been essentially hands off when it comes to hardware: it has offered its Android software to manufacturers at zero cost, without a having a say in the form of the phones Android will power. This disruptive and unorthodox strategy has allowed Google to gain enormous market share in very little time, overtaking Apple to claim 48 percent of the global smart-phone market, according to Canalys.To some extent, quality has been sacrificed for quantity as Android has expanded to more than 150 million devices made by more than thirty different manufacturers. Google frequentl y updates its Android software, but app developers, manufacturers and carriers are not always able to keep up, resulting in a proliferation of different versions of the Android operating system offering a range of experiences for users. Depending on Google's relationship with the handset manufacturer, or the manufacturer's approach to upgrades, a consumer could purchase a smart-phone running outdated software, straight out of the box.Not all Android apps perform equally on different versions of the software, an issue that has been a source of frustration for users and developers alike. Google's new approach — controlling the smart-phone experience from end-to-end — mirrors the vertical-integration strategy Apple has pursed with spectacular success, but one that has lately been a bust for the likes of Nokia and Research in Motion. Nokia, for example, recently ceded its top spot as the world's largest smart-phone vendor to Apple and announced it would retire its Symbian operating system in favor of Microsoft's Windows Phone software.Google is staking billions on its ability to successfully control both the software and hardware components of its company's devices — all while not alienating its partners, who have been instrumental in Android's rise and with whom Google will directly compete once the Motorola acquisition is complete. â€Å"Google has had history of picking favorites, but it's never directly competed with manufacturers,† said Ovum analyst Dillon. â€Å"Manufacturers have come out with statements of support. But what's said in public in one thing, and what's said behind closed doors is another. Benefits of the deal †¢ Google and Motorola Mobility together will accelerate innovation and choice in mobile computing. Consumers will get better phones at lower prices. †¢ Motorola Mobility’s patent portfolio will help protect the Android ecosystem. Android, which is open-source software, is vital to competition in the mobile device space, ensuring hardware manufacturers, mobile phone carriers, applications developers and consumers all have choice. †¢ The purchase of Motorola Mobility by Google has excited some technophiles and alarmed others.The first point of concern, at least from the customer's perspective, is whether or not Motorola's Android smart-phone platform would become the exclusive domain of Google customers. The acquisition certainly puts Android operating systems on better footing as they compete against Apple's iPhone, and with Google's capital resources, more money is sure to pour into Android technology. Following are some reasons why the Google-Motorola deal makes sense: Integration may be all that matters in the wireless industry.Apple’s hardware-software-ecosystem business model brings better profit margins, can grab market share and seems to delight consumers. Google’s Android effort could be a bit like herding cats. The larger question is whether t he vertically integrated model is the only one that works in the wireless industry. Google lands its patent treasure trove. If you consider that Google was going to pay nearly $4 billion for Nortel’s 6,000 wireless patents, $12. 5 billion for Motorola Mobility doesn’t look like a big chunk of change. With Motorola Mobility’s patents, Google can fend off lawsuits.In other words, Google builds out its patent portfolio. On a conference call, Page called out patents as a big reason for the Motorola Mobility acquisition. Google gets a TV play. While Google’s Motorola acquisition primarily revolves around wireless devices, there’s a significant living room play here. Why? Motorola Mobility has a significant set-top box business. In the cable box world, there are two players: Cisco and Motorola Mobility, which is the leader. Google will get significant relationships with cable providers and give Android more of a foothold.There’s a good chance that Google can keep hardware partners in the fold—for now. Page reiterated that Google will keep Android open source and work with partners such as HTC and Samsung. Also keep in mind that this Google-Motorola deal could win it some goodwill with hardware partners. Motorola was thinking about suing other Android hardware makers over patents. Google’s acquisition would put an end to that. The deal forces Microsoft’s hand. When it comes to the art of war, Google and Motorola force Microsoft’s hand a bit.With the Google-Motorola deal, Page is basically acknowledging that there’s no money in third-party operating systems in the mobile space. The upshot: Mobile software players need a hardware component. As a result, Microsoft may be forced to acquire a hardware player. Research in Motion and Nokia are prime takeover candidates. In any case, Microsoft will be distracted by a big acquisition. And Android boxes in Nokia and RIM. With Motorola, which has some enterprise credibility and Android innovations, Google can enter the enterprise easier.As a result, RIM increasingly looks like the odd man out. Nokia is already under fire as it waits for Windows Phone 7 to gain traction. RIM is betting on QNX as an operating system. Google is indicating that the wireless market is a two-platform race. And those two horses are going to be Android and iOS. Challenges of the deal: Google acquisitions may lead to serious channel conflict, it will lead to a direct competition with other hardware partners like Samsung, HTC etc. , and the hardware manufacturing is a very different area with  Google’s core business.The deal raises the following major challenges 1. HTC  and Samsung, two of the leading  Android-based smart-phone makers, feel about the fact that their â€Å"partner†Ã‚  Google  is now competing directly with them for hardware sales. 2. Need to change the perceptions of the Investors that are not perceived the deal in a p ositive way. 3. Management Cultures of Software and hardware companies are almost different it is one of the challenge for the Google while framing the policies that would not reach to management destructions or management failures 4.By this Acquisition Google employee strength would increase by 19000 which eventually decrease the profits of the business. It’s question to the management in effective utilization of man power in value generation. Valuation of the Deal |Swap ratio determination using market value method | |Particulars |Google Motorola | |Market capital |1,71,94,00,00,000 |11,21,00,00,000 | |Equity |46,24,10,00,000 |1,73,20,00,000 | |Market capitalization of the merged entity |1,83,15,00,00,000 | |Share of google |93. 8% | | |Share of mmi | |6. 12% | |Post merger equity of google | |49,25,57,81,959 | |Post merger equity of mmi | |3,01,47,81,959 | |Hence, 1 equity share of google is equal to | |11. 6019003 | |11. 56 of mmi | | | |Market price at the time of de al (august 12) |563. 77 |24. 47 | |Additional premium paid to mmi |280. 8921499 |49. 82% | By this Market Valuation Method this deal is Viable for Google at a premium of 50% Why is Google willing to pay a 63% premium?Google is expecting the following benefits from MMI by this Acquisition. Operational Benefits †¢ Google can Access all the product lines of MMI cell phone, set-top boxes and tablet which are having a very good market share Android software has made considerable inroads in the smartphone market with 150 million devices and 550,000 activations a day. †¢ Now, Google can compete with Global Leader like APPLE in future in hardware and software industry Accounting Benefits †¢ Tax benefit:   Acquiring loss making company by a profit making companyGoogle can make a tax advantage each year till 2019 can utilize the losses. Synergy Expectations: Fragmentation and a Better The Android market is currently heavily fragmented but the developers facing problem for d esigning the applications by this synergy Google will solve this problem by building a better Android OS with a lot of applications. Diversification and Google Vallet: Despite being a little over a decade old Google maintained the same portfolio now this deal brings new business focus hardware products, mobile computing. Invasion of Living RoomThe Google TV user interface that was launched earlier in May, 2011and Motorola is a strong player in the set-top box and home devices market this bid can expand presence of Google TV products into the living room. Patent The mobile computing industry has become a hotbed for patent disputes and thrust in the patent war. Google having about 1,000-odd patents this acquisition gives access to more than 17,000 patents and 7,000 pending patents held by Motorola. Google will now be able to successfully defend itself against a barrage of patent lawsuits filed by Apple, Microsoft and other rivals Hardware and Software synergy (Vertical Integration):Th is results in product efficiency and cost efficiency. Apple secret to become No. 1 Technology Company Integrating hardware and software and the results are iPhone, iPad, and iPod – devices that have become leaders in their respective market segments. Views about the Deal Management View: †¢ Larry Page, CEO of Google, said, â€Å"I look forward to welcoming Motorolans to our family of Googlers. † †¢ Mr. Page said I was â€Å"confident this deal will be approved† by regulators it tremendously beneficial to consumers,† †¢ For consumers, Once Motorola is owned by Google the handset maker could more aggressively ncorporate a technology called Near Field Communications (NFC) that is used for mobile payments and is supported by a version of Google's Android called Gingerbread. †¢ Investors Perception about the Deal †¢ Google: This Adventurous move in entirely different kind of business, one that could destroy its partnerships (and margins ) in one of its most important new Business Lines. Early Investors not perceived the deal in a positive way it results Google stock has gotten smacked in the pre-market. Another fact that could be worrying investors is that the Google-Motorola deal includes a $2. billion reverse break-up fee. †¢ MMI: The Internal Intention of MMI to get separated from its parent company is to get out in a better price and by showing its market growth among its products it got a chance to exit in a premium price leads to huge hike in the stock prices. The official SEC report outlines how Google bid against themselves and paid $4 billion more than the initial high-end target for bidding. The Self-Bidding War In July, Google started by floating the idea of buying Motorola for a high-$20s, low-$30s (per share) figure. On August 1st, an official bid of $30. 0 per share was made. Over the course of the next week and a half, however, Google would make two additional bids – $37. 00 and $40. 00 p er share – representing a full 33 percent increase from their initial offer, or $4 billion extra in total spent. How did Google get into a bidding war when no one else was bidding? It started before Google even made its initial offer. Google's Andy Rubin first approached Motorola in July, looking to purchase the company's patent portfolio. This attempt to expand mobile patent assets stemmed from a failed attempt to acquire Nortel's patent portfolio in April.However, Motorola CEO Sanjay Jha indicated that â€Å"that it could be problematic for Motorola Mobility to continue as a stand-alone entity if it sold a large portion of its patent portfolio,† according to the SEC filing. This prompted Google to look at buying the whole company rather than just its patents. Google then floated a low-$30s bid as an initial cap. On August 1, Google â€Å"sent a letter to the Motorola Mobility Board of Directors proposing an acquisition of Motorola Mobility by Google for $30. 00 in c ash per share. † Motorola has approximately 299 million shares currently, so that bid equated to $9 billion.In response, Motorola brought on Quatalyst Partners, an independent investment bank. It was a Quatalyst representative who contacted Google on August 5 and suggested a bid of $43. 50 per share – or a total bid of approximately $13 billion total, according to  the New York Times. Google upped their bid to $37. 00 per share ($11 billion), but continued to push for a fast and confidential buy. Motorola and Quatalyst leveraged Google's intensity by declining the second bid and suggesting â€Å"a proposed price of $40. 50 or higher. † Google made the offer of $40. 00 per share, or $11. 96 billion.Added to the additional options and awards (approximately 29 million shares with alternate sources or pricing), we come to $12. 5 billion – our final figure. Did Google Overpay? From the moment the $12. 5 billion figure was released, analysts called the purchas e an inflated buy, and the realization that Google's initial cap would have been would have been closer to $9. 4 billion just affirmed that notion. After all, $40. 00 per share was a 63 percent increase when compared with Motorola's last after-market trading value. But Google wasn't just buying a company. More than anything, Google was buying patent protection.In the world of mobile, manufacturers are already signing patent licenses with Microsoft that cost $5 to $12 per unit, fighting battles against Apple, and Google themselves are involved in their biggest lawsuit yet with Oracle. In total, these lawsuits and licensing fees may cost Google and their partners billions of dollars, which explains why Google is willing to pay an inflated price. Google was also buying Motorola's silence: They didn't want to get involved in a bidding war with competitors who could then use Motorola's patents against Android. By bidding against themselves, they removed the incentive to open the floor to public bids.It was an expensive move, but one that offered important legal protections and access to hardware technology in a key industry. Suggestions: †¢ Key factors that we feel need to implement in order to make this deal successful Google need to strengthen the following segments that creates synergy in value positioning. †¢ Management Efficiency: Focus on stretegy that make effective use of newly added 19000 manpower †¢ Patent Efficiency: First 17000 and plus remaining 7500 patents been used in new technology creation need by the market space †¢ Cost Efficiency: Strict Implementation of control mechanisms over the business. Profit Maximization: This was the ultimate objective of this acquisition if Google implemented all the strategies as per mentioned in this case it has more possibility to reduce the chances of failure of the deal. Can achieve its targeted mile stone Conclusion The concept of saving money by making a product or performing an activity in a better way is nothing but cost efficiency. So with the help of this project we can conclude that cost efficiency helps in increasing profits of the business organization.Cost efficiency improves the standard of an organization and makes it more competitive in today’s business world. Most importantly, with the help of this theory of cost efficiency a company can preserve its resources and more obviously can use it in its future. Cost efficiency also helps in reducing wastage in organization. This leads to earning of more profit and less cost expenses. On the other hand, a business or a firm or an organization faces many problems due to improper use of cash held with them. In other word, it is also said as facing the consequences of cost inefficiency.Organizations have different range of problems than their larger counterparts, due to their inability to enjoy some of the same advantages in the marketplace. Most of these problems are due to revenue and cash-on-hand availabilit y when the bills come due. But confronting these obstacles before they become a headache can help you to prevent them from becoming a major issue for your company through the study of cost efficiency. In case of Google purchasing Motorola mobility Huge Experts have been watching the current scenario what will be the Google’s next step, how efficiently will manage this Hardware product line.How effectively use these synergies if this synergy became successful Google will reach to the sudden highs in a short span of time can became the competitor to the Market leader Apple. Now, Google can compete with Global Leader like APPLE in future in hardware and software industry. Well, up till now Google have faced less consequences as the employees of the Google Inc. have being studying cost expenses and try to reserve its resources and patents. Bebliography and webliography List of website:- www. mba. com www. marketing. about. com www. ehow. com www. ebrd. com