The Marketing Concept Essay Example for Free

The Marketing Concept Essay The marketing concept consists of three basic elements. 1.Customer Orientation 2.Company Commitment 3.Company Goals The first concept that I will define and explain is customer orientation. Customer orientation is producing items that people want, and selling the effectively. In order to perform this task will need to base your decision-making on customers needs and wants. So, instead of trying to market what is easiest to make, you must find out much more about what the consumer is willing to buy. In other words, you must apply your creativeness more intelligently to people and their needs, rather that to products. Next is company commitment. Company commitment is when the business coordinates all of its marketing activities with each other and with all other business functions, such as accounting, production, management, and administration. This should enable the organization to improve its effectiveness in providing customer satisfaction. When a company commits itself to consumer satisfaction and uses it resources for that purpose, the third element of the marketing concept, achievement of goals, should happen. Companies continue to exist by achieving their long-term goals; not by making quick sales, offerings, or changes that do not satisfy customer needs.

Incident in the Life of a Slave Girl :: essays papers

Incident in the Life of a Slave Girl No one ever questioned T.S. Eliot as to whether or not he is a human being. Harriet Jacobs is just as much of a person, but looked down upon as a possession, as an animal. T.S. Eliot: white, popular, praised. Harriet Jacobs: African-American, hidden, questioned. In comparing Incidents in the Life of a Slave Girl and T.S. Eliot?s ?The Fire Sermon? there lies a correlation between the two literary works. While T.S. Eliot never experienced the life of a slave, ?The Fire Sermon? alludes to white supremacy tainted with dirty scenery, while Harriet Jacobs describes a world where the color of skin can make you feel as if you hadn?t bathed in weeks. Religious references to scriptures also appear in both literary texts. While neither T.S. Eliot nor Jacobs preach religion, the presence of godliness and spirituality explain how different races use religion as a means of escape. Understanding the significance of the historical contexts that shape these works tell why Jacobs and Eliot write at this time and what difference it makes within the text itself. Historical contexts and the continuing literary value of texts mold the way in which they can be received and survive among competing authors. T.S. Eliot wrote during a time where slavery was illegal. It might have been common for African Americans to hold jobs that were looked upon as ?dirty work? such as being housemaids, cooks, etc. but the extent of brutality among African Americans and the work that they did was voluntary. Harriet Jacobs?s character, Linda Brent, had no such luck. When Incidents in the Life of a Slave Girl was written, Lincoln was president but slaves were still being beaten and housed in plantations. Almost overnight, T.S. Eliot?s works became infamous; Eliot being a white male poet rising to infinite proportions. With a Nobel Prize under his belt as well as other numerous merits, anyone who questions the validity of his writings will almost always be argued with. On the other hand, Harriet Jacobs faces what Rafia Zafar calls a ?double negative of black race and female gender?(). Incidents has not received any sort of awards for literature although the book cover itself states it as ?one of the most important books ever written documenting the traumas and horrors of slavery in the antebellum South?(). Jacobs?s novel has yet to be recognized as a ?

Traveling for Education

AbstractDue to the miserable situations of Lebanese students and their long years of suffering from the bad educating services and due to the absence of responsibility toward university students and the difficulty of finding jobs. The researcher in this paper shows the attention to this problem.TRAVELLING FOR EDUCATIONTraveling For Education It was become a fashion trend that more and more people choose to go abroad to study. Some people think it is great experience while on the country , some others think it is not good at all!Despite of the importance of studying abroad and the presence of scientist that have raised Lebanon's name abroad , there are still oppositions to the views of this idea that prefer to stay in Lebanon despite of all its problems that they suffer from . Students in Lebanon should study outside for many reasons. General atmosphere is not suitable to study in Lebanon on all levels. The lack of raw materials in Lebanon led to the weakness of electricity and this c ase does not fit college student who needs a convenient means for study and research.In addition to the electricity obstacle we  notice the non-existence of laboratories, libraries and research centers, the state does not give an adequate attention to this deficiency, which leads for big effort toward the college student . For example , there is only one public library that opened new in Nabtieh † centre de lecture et d'animation culturelle † beside the red cross and it does not have the media support to be a know place to come to it. In addition to all problems that Lebanese students face we have an initial problem by students that is the lack of comfort in government universities , and when they resortTRAVELLING FOR EDUCATION to private universities that are more comfortable with all they need for studying they will be shocked by the high cost that they can't afford which lead them to depression , and we will not forget the non-support for the best students that gove rnment must appreciate and have a look for them. Going abroad to study means far more than learning. The book† Intercultural journeys from study to residence abroad † ( Jackson , 1954) talk about this issue.This book focuses on the actual experiences of college students who travelled from their homes to foreign lands, the author  explores the linkage between intercultural awareness and sensitivity , language development , and identity reconstruction in young adult college learners. Generally, the first thing you need to do is to survive in a foreign nation. Where to find a place to live? How to deal with transportation? How to cook food? All these are the things you have to think and depend on yourself. Students who study abroad have to take care of themselves, and these questions are used the Lebanese students who don't want to travel abroad.Without parents, you can learn how to arrange their  own issues and do everything by yourself better. This is what we call ind ependent awareness. Studying abroad cultivate your independent awareness and capability of taking care yourself. It is TRAVELLING FOR EDUCATION always a tough time when living in a country that is totally new to you and facing all kinds problems. One you overcome them , you get the ability to live on your own. This is great, when the people of your age still enjoying their lives under the protection of their families, you begin to experience life.We take this factor as the most important advantage as it teaches you the basic ability to live your life. No one but yourself can teach you this! Everyone needs to be enriched with more experience and be more mature. Studying abroad means you set yourself into a circumstance that is totally different to you. You can enjoy a new culture all by yourself: people's thoughts and behaviors and the way people live are the first-hand to you , is not this great ? Cultural differences are more than just differences in language, food, appearances, cu lture and personal habits.A person's reflects very deep perceptions, beliefs, and values that influence his or her way of life and the way that he or she views the world. Students who experience cultural differences personally can come to truly understand where other cultures are coming from. You can greatly increase your adaptability to what we call the † Global Village† in your potential career ( Dixon , 2009 ).Only knowing cultural difference is not enough, studying abroad has a lot more to explore! seeing the beautiful sceneries of a nation, volunteering TRAVELLING FOR EDUCATION  in social work and communicating with local people are all up to you. By studying abroad you know more about the world, no matter academically or physically. Knowing more a and experiencing more help you think rationally and behave maturely. The things above are the most important and valuable advantages we can think of. And of course there are much more that hat we mentioned , learning an d mastering a new manage or having the chance to travel may also be the advantages that attract you. Do not hesitate, going abroad to study do offer you great improvement! TRAVELLING FOR EDUCATION

The Catcher in the Rye Overview

The Catcher in the Rye, by J.D. Salinger, is one of the most well-known coming-of-age novels in American literature. Through the first-person narrative of teenager Holden Caulfield, the novel explores modern alienation and the loss of innocence. Fast Facts: The Catcher in the Rye Author: J.D. SalingerPublisher: Little, Brown and CompanyYear Published: 1951Genre: FictionType of Work: NovelOriginal Language: EnglishThemes: Alienation, innocence, deathCharacters: Holden Caulfield, Phoebe Caulfield, Ackley, Stradlater, Allie CaulfieldFun Fact: J.D. Salinger wrote a prequel (The Ocean Full of Bowling Balls) that tells the story of Holdens brothers death. Salinger donated the story to Princeton University on the condition it not be published until 50 years after his death—the year 2060. Plot Summary The novel begins with the narrator, Holden Caulfield, describing his experience as a student at Pencey Prep. He has been expelled after failing most of his classes. His roommate, Stradlater, wants Holden to write an essay for him so that he can go on a date. Holden writes the essay about his late brother Allies baseball glove. (Allie died of leukemia years prior.) Stradlater does not like the essay, and refuses to tell Holden whether he and his date had sex. Upset, Holden leaves campus and travels to New York City. He rents a room in a cheap hotel. He makes arrangements with the elevator operator to have a prostitute named Sunny visit his room, but when she arrives, he becomes uncomfortable and tells her that he just wants to talk to her. Sunny and her pimp, Maurice, demand more money and Holden gets punched in the stomach. The next day, Holden gets drunk and sneaks into his family’s apartment. He talks to his younger sister, Phoebe, whom he loves and regards as innocent. He tells Phoebe that he has a fantasy of being the catcher in the rye who catches children when they fall off a cliff while playing. When his parents come home, Holden leaves and travels to his former teacher Mr. Antolinis house, where he falls asleep. When he wakes up, Mr. Antolini is patting his head; Holden becomes disturbed and leaves. The next day, Holden takes Phoebe to the zoo and watches as she rides the carousel: his first true experience of happiness in the story. The story ends with Holden stating that he got sick and will be starting at a new school in the fall. Major Characters Holden Caulfield. Holden is sixteen years old. Intelligent, emotional, and desperately lonely, Holden is the epitome of an unreliable narrator. He is obsessed with death, especially the death of younger brother Allie. Holden strives to present himself as a cynical, smart, and worldly person. Ackley. Ackley is a student at Pencey Prep. Holden claims to despise him, but there are hints that Holden views Ackley as a version of himself. Stradlater. Stradlater is Holden’s roommate at Pencey. Confident, handsome, athletic, and popular, Stradlater is everything Holden wishes he could be. Phoebe Caulfield. Phoebe is Holden’s younger sister. She is one of the few people that Holden holds in high regard. Holden views Phoebe as smart, kind, and innocent—almost an ideal human being. Allie Caulfield. Allie is Holdens late younger brother, who died of leukemia before the start of the narrative. Major Themes Innocence vs. Phoniness. Phony is Holden’s insult of choice. He uses the word to describe most of the people and places he encounters. To Holden, the word implies artifice, a lack of authenticity, and pretension. To Holden, phoniness is a symptom of adulthood; by contrast, he views the innocence of children as a sign of true goodness. Alienation. Holden is isolated and alienated throughout the entire novel. His adventures are consistently focused on making some sort of human connection. Holden uses alienation to protect himself from mockery and rejection, but his loneliness drives him to keep trying to connect. Death. Death is the thread that runs through the story. For Holden, death is abstract; what Holden fears about death is the change that it brings. Holden continuously wishes for things to remain unchanged, and to be able to go back to better times—a time when Allie was alive. Literary Style Salinger employs naturalistic, slang-infused language to believably replicate the voice of a teenage boy, and injects the narration with filler words to lend it the same rhythm as the spoken word; the resulting effect is the sense that Holden is telling you this story. Holden is also an unreliable narrator, telling the reader that he is the most terrific liar you ever saw. As a result, the reader can’t necessarily trust Holden’s descriptions. About the Author J.D. Salinger was born in 1919 in Manhattan, New York. He burst onto the literary stage with the publication of his famous short story, A Perfect Day for Bananafish in 1948. Just three years later he published The Catcher in the Rye and solidified his reputation as one of the greatest authors of the 20th century. Superstardom did not agree with Salinger, and he became a recluse, publishing his last story in 1965 and giving his last interview in 1980. He died in 2010 at the age of 91.